High earning potential (29%), flexibility of schedule (27%), and desire for independence (24%), stand out as the top motivators for gig workers to join the sector.
Ipsos Research Private Limited (Ipsos) market research conducted a survey to understand why gig work works and the perception towards gig economy in India during October 2023 to November 2023 amongst 3668 gig workers who were working across platforms such as Swiggy, Zomato, Uber, Ola, InDrive, Rapido, Amazon, Flipkart, Zepto, BigBasket, and Dunzo, across six of the top metro cities: Delhi, Mumbai, Chennai, Bengaluru, Kolkata and Hyderabad. Almost 65% of surveyed gig workers claimed they started working in the Gig economy over the last 3 years.
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