CEAT specialty partners with Kalki 2898 AD to launch futuristic AI vehicle tyres
The Business Guardian|June 18, 2024
CEAT Specialty has announced an exciting partnership with the much anticipated film Kalki 2898 AD, starring Prabhas, to develop and launch state-of-the-art tyres for Bujji, the robotic vehicle featured in the movie.
CEAT specialty partners with Kalki 2898 AD to launch futuristic AI vehicle tyres

This collaboration highlights CEAT's cutting-edge technology and reinforces its commitment to driving the future of mobility.

Kalki 2898 AD, directed by Nag Ashwin, is set in a futuristic world where advanced technology and artificial intelligence shape daily life. The film features an impressive cast, including Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan. Bujji, the AI-driven car in the film, represents the pinnacle of futuristic design and innovation, requiring tyres as advanced and visionary as the vehicle itself.

Designed by Hollywood's Haisu Wang, who also designed vehicles for Black Panther, Bujji represents a leap into the future of automotive design and technology. The filmmakers wanted a moving car that brought Wang's design to life, and CEAT Specialty rose to the challenge, creating state-of-the-art tyres that complement this groundbreaking vehicle.

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