The company plans to launch the app next week, and a source says it looks "identical" to YouTube's TV app.
Musk's goal is to encourage users to watch "long videos on a bigger screen," part of a plan first teased in July designed to make X more attractive to online influencers and advertisers.
"He is set on competing with YouTube," said the source, who asked to remain anonymous because they weren't authorized to talk to the press. The source cited the live-streaming platform Twitch, the encrypted messaging app Signal, and the social media forum Reddit among some of the other services that Musk wants to compete with.
The launch of X's TV app comes as the platform, formerly known as Twitter and mostly popular as a service for posting short text-based messages, seeks to play a larger role in the crowded streaming video market. In January, X declared that it was "now a video-first platform," touting a new video feature reminiscent of TikTok's immersive full-screen infinite scroll experience.
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