Market players report that persistent inflation has affected both sales and margins across urban and rural areas. However, they have observed a rise in demand with the festive season at its peak.
"Rising commodity inflation is always a challenge for FMCG brands, as it directly impacts consumers' purchasing power. With the festive season spanning from Rakshabandhan to Diwali, we've observed an increase in demand," said Manish Aggarwal, Director, Bikano, Bikanervala Food Pvt. Ltd.
"This year, we're heavily focused on both quick commerce and traditional e-commerce platforms. Given the high demand for our products during festive periods, we prioritize quick commerce to ensure swift deliveries," Aggarwal added.
The Reserve Bank of India (RBI) recently reflected these mixed signals in its October bulletin, acknowledging a slowdown in high-frequency indicators but expressing optimism for a potential recovery.
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