Sportcell 2024: A Stellar Year in Review
The Business Guardian|December 26, 2024
Under the visionary leadership of Sarthak Shah and Jitendra Singh, Sportcell experienced a transformative year in 2024, setting new benchmarks in the sports and sponsorship industry.
TBG NETWORK

Focused on innovation, strategic partnerships, and global expansion, the agency emerged as a trailblazer, driving growth and impact across diverse markets and sectors.

Redefining Sports Sponsorship One of Sportcell's most remarkable achievements this year was partnering with the Saudi Cricket Federation as their Silver Sponsors. This collaboration showcased Sportcell's commitment to fostering cricket in emerging markets and solidified its reputation as a leader in the global sports ecosystem.

A Trusted Name in Consulting Sportcell has become synonymous with expertise in sports consulting. In 2024, the agency successfully helped brands navigate the complex sports landscape, identifying the right assets and structuring long-term partnerships. These efforts resulted in significant growth for their partners, with a retention rate exceeding 90%.

With more than 15 active endorsement deals, Sportcell reinforced its position as a trusted advisor to brands seeking sustainable success in sports sponsorship.

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