This line is borrowed from CII report -albeit it was used in quite another context, that of the entertainment sector, how Telugu (and South Indian) films have been taking the world of cinema by storm and becoming mainstream.
Put that in the context of food, and you can already see how conversations shifting towards local Indian favourites such as Chaat, alu tikki, gatta curry, Champaran muttondown from nukkad dhabas and mid-end restaurants to even five star hotels and upscale fine dining restaurants in top tier metro cities. There was a time when caviar was flown to India and that was the definition of luxury dining. But now with talk of conscious living, responsible tourism and sustainability, it is heartening to see the grand shift in luxury dining and even five stars are celebrating food that is local, seasonal, regional.
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