In 2024, advertising hit a turning point. Audiences became louder in demanding control over their data, regulators tightened their grip and brands faced a critical choice: adapt or lose trust. The message was clear—respect for privacy isn't just a legal necessity; it's a competitive edge.
2024's Wake-Up Call
Brands that thrived in 2024 understood one thing: privacy is personal. Audiences expect transparency, opting in when it feels fair and opting out when it doesn't. They embraced platforms that asked for less and gave them more—like tailored recommendations without intrusive data grabs.
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