The meme is making fun of a route heavily trafficked by museums with declining attendance figures, keen to lure viewers away from at-home streaming with digital art displays.
On a darker level, it pokes fun at the more antisocial aspects of our hyper-connected age. If this kind of cynicism feels familiar, it's because we've drifted far from digital technology's optimistic early days.
Walking through Electric Dreams, a showcase of artists who used or incorporated machines in their work from the 1950s to the 1990s, it's possible to imagine how things might have turned out differently.
Although working against the backdrop of the cold war, these innovators saw computer programming as a way to test the limits of human perception. The exhibition is a sensory overload of whirring motors and flashing lights, as experiments in early kinetic op-art give way to abstract compositions produced by rudimentary algorithms.
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