Conservatives National service plan at heart of election focus on security
The Guardian|May 27, 2024
On the first weekend of the general election campaign, Rishi Sunak unveiled his first headline-grabbing policy promise: introducing mandatory national service for teenagers.
Kiran Stacey , Eleni Courea
Conservatives National service plan at heart of election focus on security

The proposal - whereby 18-year olds would either join the military for 12 months or volunteer at weekends - sparked incredulity and ridicule. But Tory strategists introduced it for a very specific reason-one that goes to the heart of their election strategy.

For months, Sunak's aides have said they can pull off the apparently impossible and overturn a 20-point poll deficit by running a campaign that forces voters to look seriously at their two main rivals: Labour and Reform UK.

Its overarching focus will be security. By hammering home that message, the Tories hope to make voters - particularly Reform voters - nervous about the prospect of major change under a Labour government.

"Everything in the campaign falls under the 'security' banner," said one senior Conservative official. "That will mostly be about the economy, but also security of borders, safety on the streets at home and global risks that affect your economic security."

Sunak's aides are hoping that a policy blitz designed to appeal to Reform voters, combined with the fact this summer election has caught Richard Tice's party unprepared, will tempt voters back to the Conservatives.

A YouGov poll carried out after the election was called put Labour on 44%, the Conservatives second on 22% and Reform UK third on 14%. By shaving some points off Reform's share, the Tories hope to start narrowing Labour's lead in the first weeks of the campaign.

Tory insiders say their message will be focused on two themes: the economy and immigration. Both strands contain risks, however.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE GUARDIANView all
Money hacks How to get your finances ready for a new baby
The Guardian

Money hacks How to get your finances ready for a new baby

Raising a child from birth to the age of 18 costs, on average, £166,000 for a couple, and £220,000 for a lone parent in 2023, according to Child Poverty Action Group's annual cost of a child report. Affordability is regularly cited by people who would like to have children as a key reason for holding off doing so.

time-read
4 mins  |
October 19, 2024
Teachers' pensions 'I'm in despair as my debts mount'
The Guardian

Teachers' pensions 'I'm in despair as my debts mount'

Delays to pension pot valuations are 'causing huge distress' and costing money for divorcing couples. Rupert Jones reports

time-read
4 mins  |
October 19, 2024
Property Homeowners face huge bills when leases expire
The Guardian

Property Homeowners face huge bills when leases expire

Those unaware of how the system works can be left stumping up thousands despite paying off a mortgage. Diane Taylor reports

time-read
5 mins  |
October 19, 2024
Price shock Are you feeling better off now? Why US voters should, but may not, say yes
The Guardian

Price shock Are you feeling better off now? Why US voters should, but may not, say yes

Are you feeling better off now? Why US Voters should, but may not, say yes

time-read
4 mins  |
October 19, 2024
The Guardian

Retail sales growth slowed in September despite boost from technology spending

Sales growth in shops in Great Britain slowed last month as an increase in purchases of technology was tempered by the largest monthly fall in spending at supermarkets this year.

time-read
2 mins  |
October 19, 2024
The Guardian

UK care home chain sold to US investment company

One of Britain's largest care home chains, Care UK, has been sold to a US property investment company, the Guardian can reveal, in a deal that comes as private providers lobby government for a greater role in the NHS.

time-read
1 min  |
October 19, 2024
Flatten or refashion Can new purpose be found for empty shopping centres?
The Guardian

Flatten or refashion Can new purpose be found for empty shopping centres?

In Bolton's town centre, the gap-toothed brutalist facade of Crompton Place shopping centre faces off against its majestic Victorian town hall.

time-read
5 mins  |
October 19, 2024
Ex-spy for India charged with masterminding US murder plot
The Guardian

Ex-spy for India charged with masterminding US murder plot

US authorities have charged a former Indian intelligence officer with allegedly masterminding a murder-for-hire plot against a prominent Sikh separatist in New York City last year.

time-read
1 min  |
October 19, 2024
Tomb finds at Petra are thrilling - but what do they really reveal?
The Guardian

Tomb finds at Petra are thrilling - but what do they really reveal?

For one of the most famous ancient sites on the planet, there is a surprising amount about the city of Petra - and the Nabataean people who built it - that we don't know for sure.

time-read
2 mins  |
October 19, 2024
Enough already The Tokyo company that resigns for you
The Guardian

Enough already The Tokyo company that resigns for you

Mari was just two months into her new job when she decided she had had enough. The position at an online bank in Tokyo, found through a staffing agency, had looked like a perfect fit for the 25-year-old, a member of Japan's legions of temporary workers. But she quickly became despondent.

time-read
2 mins  |
October 19, 2024