Family calls decision to edit Grenfell Tower out of TV advert 'insulting'
The Guardian|April 18, 2024
Grenfell Tower has been edited out of a TV advert in a move described as "insulting" by a family bereaved by the June 2017 disaster.
Robert Booth
Family calls decision to edit Grenfell Tower out of TV advert 'insulting'

Karim Mussilhy, whose uncle Hesham Rahman was among 72 people who died as a result of the fire, noticed the edit while watching the Channel 4 streaming service on Monday when an advert for the pain relief gel Voltarol showed people playing football on the Westway football pitches near the council block.

But while two other nearby council towers were left in the picture, Grenfell, shrouded in white sheeting and topped with a banner saying "forever in our hearts", had disappeared.

"It was really upsetting," said Mussilhy. "It seems nobody wants to see it any more, that it's an eyesore. The vibe I feel is that [people] want it gone." Mussilhy said that on closer inspection with his wife they noticed what appeared to be telltale editing marks on the image, which he called "insulting". The Westway sports centre where the advert was filmed was used as a relief base in the aftermath of the fire.

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