According to research, students can be influenced in their choice of university in England by the performance of Premier League football clubs linked to the university's town or city.
A study led by the University of Stirling suggests that institutions with successful teams may be more attractive for prospective students but universities whose local teams struggle can experience a drop in application numbers.
Amid dire warnings of the deepening financial crisis facing universities with warnings that tuition fees in England need to rise to £12,500 a year for them to break even - vice-chancellors should think about donning their local team's scarf and hoping they avoid the drop.
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