Musk's new gamble Tycoon breaks from social media rivals to endorse Trump
The Guardian|July 20, 2024
Minutes after Donald Trump announced that he had selected JD Vance as his running mate, Elon Musk rushed to endorse the two Republican candidates to his 190 million followers on the social network that he owns.
Nick Robins-Early
Musk's new gamble Tycoon breaks from social media rivals to endorse Trump

The tech billionaire proclaimed on X that the ticket "resounds with victory".

Since the assassination attempt on Trump last weekend, the CEO of Tesla and SpaceX has thrown his support behind the Republican party and positioned himself as the herald of Silicon Valley's shift rightward. He wrote on X the day of Trump's shooting: "I fully endorse President Trump and hope for his rapid recovery" and called on others in the industry to join him.

Musk, in contention for the title of the world's richest man, will reportedly pledge $45m (£35m) a month to a pro-Trump political action committee backed by other wealthy tech elites.

Musk's open support for one presidential candidate is a break from the role that major social media heads and big tech leaders have traditionally played in American politics. His wholehearted embrace of Trump and the Republican party is more the continuation of a rightward shift than an abrupt about-face, but endorsing Trump while steering one of the world's most influential sites for political discourse and advertising is an unprecedented position.

Mark Zuckerberg, Musk's rival in the social networking industry, has shied away from taking sides in elections while running Meta, the parent company of Facebook, Instagram and WhatsApp. Jack Dorsey, the former Twitter CEO, donated to the long-shot 2020 campaigns of Tulsi Gabbard and Andrew Yang but did not advocate for either candidate in the election.

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