Have you downloaded the Duolingo app to learn French, Spanish or Italian? If you answered yes to most of the above - congratulations. You are on trend this summer.
After hot girl summer (2019: taking selfies while wearing swimwear), cinnamon girl fall (2020: drinking pumpkin spice lattes in fluffy jumpers) and short king spring (2022: being a man who isn't tall) comes tomato girl summer to claim the zeitgeist.
It began on TikTok, where a tomato girl summer video collage by @girl.things57-leather sandals on tiled floors, soulful portraits of sundress-wearing market shoppers, dripping pizza slices - has racked up 157,000 views. More a vibe than a trend, it has nevertheless been borne out by consumer habits fashion recycling site Depop has seen a 644% and 289% increase in searches for linen trousers and woven bags respectively this month, while Marks & Spencer has just launched a line of basket bags and espadrilles "inspired by" the tomato girl aesthetic.
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