According to Counterpoint Research, Apple's iPhone 15 was the best-selling smartphone globally in Q3 2024, followed closely by the iPhone 15 Pro Max and iPhone 15 Pro. Meanwhile, its competitor Samsung secured the most spots on the global best-selling smartphone list, with five models, while Apple had four, and Xiaomi claimed one.
Although Apple's share of the top-10 list has slightly declined, Samsung's growing presence has helped maintain the combined market contribution of the top 10 smartphones at around 19%.
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