TryGOLD- Free

HOW EFFECTIVE IS PERVASIVE ADVERTISING?
The New Indian Express Nagapattinam|December 15, 2024
I was recently on a boat ride on the Ganga at Varanasi, nostalgically looking at the ghats—the most beautiful riverfront one can see for miles.
- ANURADHA GOYAL
HOW EFFECTIVE IS PERVASIVE ADVERTISING?

The view was marred by bright advertisements of guest houses, sari shops, and travel companies. Almost every boat had an ad painted on it—a jarring interruption in my spiritual sojourn that sent me back to where I came from.

Our urban landscapes back home are full of advertisements. Once upon a time, we recognized taxis as black-and-yellow and autos as green-and-yellow; but now they sell all visible space on their vehicles to advertisers. The same goes for buses or metro trains. On bus boarding stations, you sometimes struggle to read the name of the station, hidden somewhere between advertisements if not overwritten by them. Our night skies are lit up with neon and backlit signage.

Coming to digital real estate, you open any screen and are bombarded with ads of all kinds. Even e-commerce portals, whose primary job is to sell products, are full of ads of other products. When you search for a product you want, all you get is their competing ones that have paid the portal to put them on top.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE NEW INDIAN EXPRESS NAGAPATTINAMView all
The New Indian Express Nagapattinam

Odisha harnesses AI potential for forest, wildlife conservation

ROM thwarting poachers and spotting forest fires to preventing accidental death of elephants, the use of Artificial intelligence (AI) has revolutionised forest and wildlife protection in Odisha, showcasing how cutting-edge technology can play a pivotal role in safeguarding the ecosystem.

time-read
2 mins  |
December 21, 2024
The New Indian Express Nagapattinam

MAPPING FLOOD, DROUGHT RISKS OF INDIAN DISTRICTS

A new report from the Department of Science and Technology and the Swiss Agency for Development and Cooperation, quantified the vulnerability of each district in the country to climate change so as to develop actionable pathways to mitigate them and evolve sustainable solutions.

time-read
2 mins  |
December 21, 2024
The New Indian Express Nagapattinam

Odisha harnesses AI potential for forest, wildlife conservation

AI-enabled cameras are revolutionizing wildlife conservation in Odisha, providing real-time monitoring and enhancing decision-making for authorities. The technology has already prevented accidents and saved lives, and its use is expanding to more forests across the state.

time-read
1 min  |
December 21, 2024
The New Indian Express Nagapattinam

Brison double helps Goa sink toppers Bagan

FC GOA extended their unbeaten streak to seven games with a 2-1 win over league leaders Mohun Bagan Super Giant in the Indian Super League at the Jawaharlal Nehru Stadium in Goa on Friday.

time-read
1 min  |
December 21, 2024
The New Indian Express Nagapattinam

'HIL revival a big boost for youth'

THERE is something about PR Sreejesh. He is always ebullient, seems at peace with himself and more than anything, he is shrouded in an aura of positivity. Always cheerful and articulate, Sreejesh speaks his mind. During a short conversation, he felt that his stint as coach of the junior team had been fantastic.

time-read
2 mins  |
December 21, 2024
The New Indian Express Nagapattinam

Odisha's tribal lifter Jyoshna shatters youth Asian record

JYOSHNA Sabar created a youth Asian record for total lift at the ongoing Asian Youth Weightlifting Championships in Doha on Friday.

time-read
2 mins  |
December 21, 2024
The New Indian Express Nagapattinam

Gill's Away Output A Cause For Concern

India's number three was expected to play the role of his formidable predecessor, Pujara. He has not been up to the mark in BGT so far

time-read
3 mins  |
December 21, 2024
The New Indian Express Nagapattinam

SPURS SURVIVE MAN UTD COMEBACK TO ADVANCE

TOTTENHAM survived two calamitous errors from stand-in goalkeeper Fraser Forster on Thursday to beat Manchester United 4-3 and set up a League Cup semifinal against Liverpool.

time-read
1 min  |
December 21, 2024
The New Indian Express Nagapattinam

Barty's former hotspot now a different world

227 ARCHERFIELD Road, Richlands, Brisbane, Queensland. It is an address that holds significance not just in Australian tennis, but the country's sporting history.

time-read
2 mins  |
December 21, 2024
The New Indian Express Nagapattinam

Colombo an option for CT due to UAE's visa rule

FOR the Pakistan Cricket Board (PCB), the United Arab Emirates (UAE) remains priority for being a neutral venue for the 2025 Champions Trophy.

time-read
1 min  |
December 21, 2024

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more