EAR 2024 has not been a good one for foldable smartphones, as global shipments saw a 1% year-over-year (YoY) decline in Q3 2024, following six consecutive quarters of YoY growth. According to the latest data from Counterpoint Research, this marks the first-ever Q3 decline in the segment's history.
The downturn is primarily attributed to Samsung's relatively underwhelming performance with its new Galaxy Z6 series.
Samsung's struggles Despite regaining its position as the global market leader with a 56% share, driven by the launch of the Z6 series, Samsung experienced a 21% YoY drop in unit shipments. Among its new models, the book-type Galaxy Z Fold 6 delivered modest sales, while the clamshell Galaxy Z Flip 6 struggled to match the success of its predecessor.
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