Jollibee set to challenge McCafe, brews up JolliBrews
The Philippine Star|September 07, 2024
Jollibee Foods Corp. (JFC) is brewing something big for its customers in the Philippines - a café brand that could potentially go head-to-head with that of competitor McDonald's.
RICHMOND MERCURIO

JFC has introduced in its store in Bonifacio Global City in Taguig a new coffee-shop style concept called JolliBrews.

JolliBrews' offerings are different from the traditional Jollibee favorites such as Chickenjoy, Jolly spaghetti and Yumburger.

Instead, it offers items such as specialty coffee, pastries and savory snacks.

JolliBrews products are on trial run this month.

JFC is currently seeking feedback from customers with regard to the products and store ambiance of the JolliBrews café.

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