The partnership is also expected to enable SM to correct any anti-competitive practices.
A memorandum of cooperation between PCC and SM Prime Holdings Inc. was signed by PCC chair Michael Aguinaldo and SM Supermalls assistant vice president for operations Christian Mathay yesterday.
The partnership will involve the conduct of a nationwide information campaign to raise public awareness about the PCC's mandate.
Aguinaldo said the partnership would involve featuring PCC's 30-second advertisement three times a day in all the cinemas of SM's 86 malls nationwide.
According to Aguinaldo, SM has agreed to allot space on their electronic billboards and information spaces to advocate competition, as well as space in their information desks for PCC advocacy materials.
Moreover, the country's biggest mall operator will conduct seminars on competition law and policy for their employees and mall tenants for the next two years.
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