In markets such as Canada, Australia, and Mexico, Hisense ranks as a strong #2. Beyond its success in the TV sector, Hisense also leads the refrigerator market in the United Kingdom, South Africa, and Slovenia. Having proven its global prowess, Hisense is now focused on expanding its presence in India, with Eastern India identified as a priority for the near future.
Speaking to The Statesman, Pankaj Rana, CEO, Hisense India, outlines global brand's future plans and strategies.
Excerpts:
Q: How big would the overall size of the Consumer Electronics Market in India be right now?
A: Let me tell you about the TV market. The TV market in India is around 15 million units or around Rs 3,000 crore industry in India. And we started selling our TVs in India under the Hisense brand three years ago. But majorly, we were selling in the e-commerce channel. But for the last six months, we have started developing the offline channel.
Q: How did you start selling your TVs in India?
A: We started our offline channel development from the East India. So East India or West Bengal, if I may say so, then we have placed our TVs with 400 dealers. And then Bihar, Jharkhand, Odisha, and so on.
Q: When would you develop your channels in other markets?
A: Our offline channel development initiatives across all the markets in the North are going to happen soon. We will place our TVs in those markets. And our plan in East India is to target around double digit market share, which is 10 per cent.
Q: What about the Hisense brand, as a whole?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Iron Age Commenced from TN, says Stalin citing ASI findings
This is the gift of the Tamils to mankind across the whole world, said the Tamil Nadu chief minister
Teen who killed 3 girls at Taylor Swift-themed dance class in England faces sentencing
A violence-obsessed teenager is facing decades in prison when he is sentenced for stabbing three young girls to death at a Taylor Swift-themed summer dance class.
TMC Notice to Party MLA for Anti-Party Activities
The Trinamul Congress (TMC) has decided to take strict action against any breach of party discipline, with the spotlight falling on Ashoknagar MLA and North 24-Parganas zilla parishad sabhadhipati Narayan Goswami.
Mpox: Bengaluru reports 1st case of 2025 in 40-year-old man with travel history
A 40-year-old man from Bengaluru with travel history to Dubai has reportedly tested positive for Mpox.
Israeli Officials in Cairo for Gaza Ceasefire Talks: Sources
Earlier, a tense ceasefire agreement between Israel and Hamas took effect on Sunday
Inflation burden eases further for farm and rural workers
The year-on-year inflation rates based on the all-India Consumer Price Index for Agricultural Labourers and Rural Labourers in December 2024 declined to 5.01 per cent and 5.05 per cent, respectively, compared to the corresponding figures of 7.71 per cent and 7.46 per cent in the same month of the previous year, according to data released by the Ministry of Labour and Employment on Thursday.
Toll Plazas Closed After High Court Order
The Calcutta High Court has directed Durgapur Municipal Corporation (DMC) to shut down all the seven toll plazas which were operational, terming them as illegal.
Australian Open: Defending champion Sabalenka reaches third straight final, will fight Keys for title
When Madison Keys finally finished off her 5-7, 6-1, 7-6 (10-8) upset of No. 2 Iga Swiatek in a high-intensity, high-quality Australian Open semifinal on Thursday night, saving a match point along the way, the 29-year-old American crouched on the court and placed a hand on her white hat.
Kerala CM denies financial fraud in PPE kit purchase
Kerala Chief Minister Pinarayi Vijayan on Thursday denied the opposition charge that the Comptroller and Auditor General (CAG) report placed in the Assembly has confirmed that there was huge corruption in the purchase of PPE kits during Covid-19 period.
Netaji Subhas Chandra Bose's Revolutionary Path and Jharkhand Connection
The peaceful, green landscapes of Ramgarh, nestled along the winding Damodar River, became an unexpected stage for a monumental event in India's struggle for independence.
