The latest Indian Premier League (IPL) associate sponsorship for the official fantasy partner has completely changed the dynamics of the fantasy sports industry, experts are unanimous. With My11Circle outbidding the leading fantasy sports player by over Rs 110 crores, the deal not only underscores the immense potential of the category but also bodes well for the Indian cricket ecosystem.
There were a few surprises, though. For the records, Aramco and Saudi Tourism, two of the biggest sponsors of IPL, abstained from bidding for the associate sponsorship which is known as Official Partners (OPs) of the IPL. But all those present during the bidding process were unanimous that the most significant development was the victory of My11Circle over Dream11 in the fantasy game category.
Dream11, a long-time associate of the Board of Control for Cricket in India (BCCI) and the IPL, was outbid by My11Circle by over Rs 110 crore. Cricbuzz, a top sports website, said Dream11 submitted a bid of Rs 515 crore for five seasons (Rs 103 crore per season), while My11 Circle’s bid amounted to Rs 625 crore (Rs 125 crore per season).
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