Top executives are plotting new shows for the host of This Morning and one chief contacted her directly within the past few days.
The timing was significant - as the storm over her former co-host Phillip Schofield hit new heights.
Holly, 42, built up a good relationship with BBC bosses while presenting ice challenge show Freeze the Fear with Wim Hof last year.
And their new bid to lure her came amid revelations that an external investigation would probe safeguarding at ITV in the wake of Phillip's affair with a younger colleague.
The latest move for Holly - who was set to return home last night after a family break - came after Beeb bosses held high-level talks about projects they could offer her.
A source said yesterday: "Holly has had a good relationship and an open dialogue with BBC bosses since she hosted Freeze the Fear.
"Ever since then they have been keen to sign her up for another project and have bent over backwards to offer her other opportunities.
"So the ongoing drama at ITV has played into their hands.
"The bosses have had conversations this week about what they could offer her going forward.
GLITTERING
"And one executive reached out to her directly earlier in the week.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THIS SHOWS PEP HE NEEDS A LOT MORE UP FRONT IN LONG HAAL...
MANCHESTER CITY'S backline will receive the flak but their forwards are worthy of the blame.
MADCLAREN
Lando will come back stronger, but my old team will be kicking themselves ...they could have won it this year
It's a prison camp
Calm gardens, privacy pods and different way to do bird
Nicola: I love WAG drama
Hopes for Coleen on I'm A Celeb
TWO MORE WOMEN SET TO SUE GLITTER
Pop paedo 'depressed\" as legal claims mount
Olympic dispirit
Fortnums shubs Paralympians at party for Team GB's success
CHEAP THRILLS
Forming orderly queue is better than sex, says poll
Ruth lawyers build timeline on Eamonn's new romance
'Forensic' study for divorce talks
We'd be a perfect match if you were still Frank
TRANSGENDER Kellie Maloney ended a potential romance when the friend said they would be a perfect match... if she was still Frank.
EU vows to back Kyiv as Trump fears surge
EU foreign policy chief Josep Borrell promised Ukraine ongoing support yesterday on a visit to Kyiv, as Russia launched 50 drone attacks.