The late Thompson would have definitely raised an eyebrow at his swish neighbors in 2024: Gucci, Loro Piana, Bottega Veneta, Prada and Hermès, to name just a few.
At Hotel Jerome, where Thompson spent his days writing and drinking, Max Mara opened a seasonal pop-up store filled with $4,000-plus fuzzy teddy coats. Next month, luxury e-commerce site Mytheresa is importing the Carlyle Hotel's Bemelmans Bar in downtown Aspen, with tableside shopping and a coat check complete with designer outerwear for purchase.
Even during Thompson's slightly more ramshackle era, Aspen drew, celebrities and jet-setters. But in recent years, weeks!--the town has reached an apex of glamour, with a near-constant stream of luxury store and restaurant openings, the highest-profile visitors imaginable, a glut of private-jet traffic, over-the-top brand events and influencers giddily posting gaudy après-ski outfits. Fashion has fully infiltrated Aspen.
"It's common to see a woman in Moon Boots, a 10-gallon cowboy hat and Celine goggles sitting in a leather club chair enjoying an espresso martini at 3 p.m.," said Chris Black, the co-host of the podcast "How Long Gone," who recently visited the town.
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