Back in May, Canon introduced two APS-C mirrorless cameras based on the RF lens mount, as previously used by its full-frame mirrorless models. The EOS R10 is the junior of the two, being smaller, lighter and less expensive than the EOS R7. In effect, it's a mirrorless successor to the EOS 850D DSLR, and a step above the firm's popular EOS M50 Mark II, which uses the older EF-M mount. It should be attractive to both newcomers who've previously used a smartphone for their photography, and those currently using Canon's APS-C DSLRS who are interested in stepping up to mirrorless.
Looking at pricing, the EOS R7 costs £900 body only, £1,000 with the RF-S 18-45mm F4.5-6.3 IS STM kit lens, or £1,250 with the RF-S 18-150mm F3.5-6.3 IS STM zoom. This means it competes squarely with three other APS-C mirrorless models - the Fujifilm X-S10, Nikon Z 50, and Sony Alpha A6400. All offer similar feature sets, although the Fujifilm X-S10 notably includes in-body image stabilisation, which the others lack.
While it looks likely that the appearance of the EOS R7 and R10 marks the beginning of the end for Canon's EOS M system, it's just the start for the new APS-C RF line-up. This means that, aside from the two kit zooms, all the other RF lenses are designed for full-frame, which makes them larger, heavier, and more expensive. You can also use EF-mount DSLR lenses via an RF adaptor, but there's no way of using EF-M optics. Overall, lens availability is very much the EOS R10's Achilles' heel.
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