Sony Upbeat! Number One Player in 2024?
Smart Photography|April 2024
Smart Photography interviews Mukesh Srivastava, Business Head-Digital Imaging at Sony India on the occasion of the launch of the Sony A9 III camera.
Ellora Dasgupta
Sony Upbeat! Number One Player in 2024?

The Sony A9 III is the latest high-end camera from Sony. Amongst all the Sony camera models, where does the A9 III fit in?

The launch of Alpha 9III marks the beginning of a new era in professional photography with it being a game changer with just the central upgrade of global shutter image sensor, which makes it the fastest camera in the entire Alpha range. The camera is designed to allow its customers to take advantage of the unmatched shooting speed. Featuring the world’s first full-frame Global Shutter, this camera has shutter speed of 1/80000 second, 120fps with RAW, blackout-free images and flash sync at any possible speed. Its latest feature called Pre-Capture, allows the customer to go back up to 1 second and record the moment before pressing the shutter. It has 4-axis LCD touchscreen, a new mappable C5 button, an improved shutter key and a lock function for the drive mode dial. Design-wise, the camera is built for a more responsive experience for professionals and content creators.

What are the unique features of the Sony A9 III?

The Alpha 9 III boasts of revolutionary features, spearheaded by the world’s first global shutter image sensor, offering exceptional still image performance. Its 24.6MP stacked CMOS sensor with built-in memory, coupled with the BIONZ XR engine, enables blackout-free continuous shooting at up to 120 fps with AF/AE tracking. High-density focal plane phase-detection AF and Real-time Recognition AF ensure precise subject tracking. With 8.0 stops of 5-axis in-body image stabilization, distortion-free shots are guaranteed, even at a maximum shutter speed of 1/80000 second.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM SMART PHOTOGRAPHYView all
AIPTIA CEIF Expo 2025 Wraps Up as a Landmark Event in New Delhi
Smart Photography

AIPTIA CEIF Expo 2025 Wraps Up as a Landmark Event in New Delhi

CEIF Expo 2025, organized by the All India Photo Trade & Imaging Association (AIPTIA), was held from January 9 to 11 at Pragati Maidan, New Delhi.

time-read
1 min  |
February 2025
Super Sharp
Smart Photography

Super Sharp

The Tamron 90 mm F/2.8 Di III Macro VXD lens (Model F072), compatible with Sony E-mount and Nikon Z-mount full frame cameras was launched worldwide on October 24, 2024.

time-read
3 mins  |
February 2025
Capturing the Essence of Nature in a Photobook
Smart Photography

Capturing the Essence of Nature in a Photobook

Ashok Kandimalla, a passionate photographer and an engineer, captures Kenya's landscapes and wildlife in his photobook, Postcards from Kenya. By carefully selecting images and telling a compelling story, Ashok emphasizes the enduring value of print over digital formats. This project marks the beginning of his journey in photobooks.

time-read
4 mins  |
February 2025
Mumbai Design Xpress (MDX '24): A Celebration of Colour and Creativity
Smart Photography

Mumbai Design Xpress (MDX '24): A Celebration of Colour and Creativity

Pantone's Mocha Mousse debuted in India at the third edition of Mumbai's very own Design Festival the Mumbai Design Xpress a.k.a MDX '24, where Mumbai's design community celebrated colour's transformative power through panel discussions, workshops, and performances.

time-read
2 mins  |
February 2025
Vivo X200
Smart Photography

Vivo X200

The VIVO X200 represents a significant step forward in smartphone design and photography capabilities, offering users a compelling package that combines style with substance.

time-read
2 mins  |
February 2025
Manish Gupta, Head of Product Lifecycle Management and Planning Division, Konica Minolta, India
Smart Photography

Manish Gupta, Head of Product Lifecycle Management and Planning Division, Konica Minolta, India

At CEIF 2025, we highlighted our prime flagship products: the Accurio Press C84hc/C74hc with revolutionary high-chroma technology, the Accurio Shine 3600 with inline Foil for premium finishing, and our high-performance AccurioPress C12000 and C7100 series.

time-read
4 mins  |
February 2025
Small but Versatile
Smart Photography

Small but Versatile

The Nikon Z50 Mark II, successor to the Z50, was introduced in India on November 7, 2024, four years after the launch of the Z50.

time-read
6 mins  |
February 2025
Another Good One from Sony!
Smart Photography

Another Good One from Sony!

Sony is the leader as far as mirrorless lenses are concerned and has over 70 lenses in its arsenal.

time-read
2 mins  |
February 2025
Conversation with Vivek Handoo
Smart Photography

Conversation with Vivek Handoo

Vice President & Head of APAC & MD Australia - OM Digital Solutions Corporation At CEIF 2025 (Consumer Electronic Imaging Fair)

time-read
2 mins  |
February 2025
SELECTING THE RIGHT SYSTEM
Smart Photography

SELECTING THE RIGHT SYSTEM

Buying a new mirrorless camera can be a daunting decision. Not only are cameras very expensive, but also choosing a brand with an exclusive mount can mean locking yourself into a system.

time-read
2 mins  |
November 2024