The Rooks have announced a ‘pioneering’ two-year deal with ‘Who Gives A Crap’ for both their men’s and women’s teams.
The Isthmian Premier Division outfit will have the gimmicky company name emblazened on their shirts – a move which has divided opinions from some, although it is unsurprising for those familiar with the innovative East Sussex club.
“We feel it’s been a real iconic football moment,” said commercial manager Stef McLoughlin.
“It’s gone absolutely viral – it’s mad. There was even an article in France about us.
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