AI is revolutionizing how we create, experience, and interact with music. Musicians and publishers are excited about the new opportunities but concerned about Al's impact on the future of creativity and production. Apple is at the precipice of this change, with new AI technologies that could be a force for good in music consumption and beyond.
TURN IT UP
Music has been at the core of Apple's innovation, from the humble beginnings of the iPod to the sophisticated ecosystem of the iPhone, HomePod, AirPods, Apple TV, and beyond. As we enter new unchartered territories for Apple's software, with rumors of an Al-driven approach coming as soon as June as part of Apple's Worldwide Developers Conference, technology could transform the auditory landscape, offering personalized soundtracks, transitions, and immersive experiences.
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