A NEW SUPER BOWL HALFTIME SHOW SPONSOR
In a move unexpected by many, NFL took to social media to confirm in late September that Apple Music was the new sponsor of the Super Bowl Halftime Show, replacing Pepsi. The new multi-year partnership brings together the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which has a catalog of more than 90 million songs and a growing stronghold in the music streaming sector. Indeed, Apple was the pioneer behind the iPod, iTunes, and AirPods, and its award-winning Apple Music product is used by more than 88 million people worldwide. Still, it trails Spotify's 188 million premium subscribers. It perhaps explains why the Cupertino company - which rarely puts money behind sponsorship deals or arrangements - was prepared to pay a reported $50 million for the rights to the deal.
Speaking of the news, Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said: "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music. This service entertains, inspires, and motivates millions of people worldwide through the intersection of music and technology." Oliver Schusser, Apple's vice president of Apple Music and Beats, added: "Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage. We're looking forward to evening more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show!"
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
NEW JERSEY OFFSHORE WIND FARM CLEARS BIG FEDERAL HURDLE AMID ENVIRONMENTAL CONCERNS
The federal government gave a key approval this week to an offshore wind farm in New Jersey, even as residents in the town where its power cable would come ashore worry it could go through underground toxic waste that’s still being cleaned up.
AUSTRALIA'S ONLINE DATING INDUSTRY ADOPTS CODE OF CONDUCT TO KEEP USERS SAFER
A code of conduct will be enforced on the online dating industry to better protect Australian users after research found that three-in-four people suffer some form of sexual violence through the platforms, Australia’s government said this week.
PARENTS WILL HAVE TO SET ASIDE SOME EARNINGS FOR CHILD INFLUENCERS UNDER NEW CALIFORNIA LAWS
Parents in California who profit from social media posts featuring their children will be required to set aside some earnings for their minor influencers under a pair of measures signed by Gov. Gavin Newsom.
WARREN BUFFETT BUYS REST OF BERKSHIRE HATHAWAY'S UTILITIES.BUT INVESTORS MUST GUESS AT THE PRICE
Warren Buffett’s Berkshire Hathaway is buying the rest of its utility unit from the estate of a longtime board member who died three years ago, but it’s not clear exactly how much it will pay for that 8% stake in the massive utility business.
SPACEX LAUNCHES RESCUE MISSION FOR 2 NASA ASTRONAUTS WHO ARE STUCK IN SPACE UNTIL NEXT YEAR
SpaceX launched a rescue mission for the two stuck astronauts at the International Space Station, sending up a downsized crew to bring them home but not until next year.
TESLA POSTS FIRST QUARTERLY INCREASE IN DELIVERIES, BUT SHARES SLUMP WITH INVESTORS HOPING FOR MORE
Low interest financing, sweet lease deals, price cuts and free charging boosted Tesla’s global deliveries in the third quarter, the first increase this year for the electric vehicle maker.
ARKANSAS SUES YOUTUBE OVER CLAIMS THAT THE SITE IS FUELING A MENTAL HEALTH CRISIS
Arkansas sued YouTube and parent company Alphabet this week, saying the video-sharing platform is made deliberately addictive and fueling a mental health crisis among youth in the state.
EPIC GAMES SUES GOOGLE AND SAMSUNG OVER PHONE SETTINGS, ACCUSING THEM OF VIOLATING ANTITRUST LAWS
Video game maker Epic Games sued Google and Samsung this week, accusing the tech companies of coordinating to block third-party competition in application distribution on Samsung devices.
JAPANESE SPONSORS TOYOTA BRIDGESTONE AND PANASONIC END OLYMPIC CONTRACTS
The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts.
SATELLITE SERVICE DIRECTV BUYS RIVAL DISH AS IT FIGHTS THE ONSLAUGHT OF STREAMING SERVICES
DirecTV is buying Dish and Sling, a deal it has sought to complete for years, as the company seeks to better compete against streaming services that have become dominant.
