Most shows used to kick off in the fall, air big episodes in November and February, and go out with a bang in May. Baby announcements, marriage proposals and sudden deaths were just a few of the popular plot twists used in spring season finales to hook viewers and build anticipation for the fall season.
Network television still largely follows that model, but the streamers and premium cable competitors of the new guard tend to operate with different goals. Rather than angling for ratings, those companies are releasing new seasons of popular TV shows — “Ted Lasso,” “Succession,” “The Mandalorian,” “ The Last of Us,” and “ Yellowjackets “ — with an eye to Primetime Emmy Award recognition.
Everyone wants to be fresh in the minds of voters, said Joyce Eng, a senior editor of the Hollywood awards-centric website Gold Derby.
“A lot of networks, streamers and campaigners will capitalize on recency bias,” she said.
For a TV series to be eligible for a Primetime Emmy, it must air between June 1 and May 31 of the following year. Six episodes of a returning season need to air by May 31 to qualify for a series category. The cast and crew then cross their fingers for nominations, which this year will be announced July 12, followed by the Emmy telecast on September 18, when the awards are handed out.
Limited series have to air all their episodes by May 31 in order to be eligible for nomination. In March, Amazon Prime’s highly anticipated “ Daisy Jones & The Six “ dropped its 10 episodes in four batches.
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