Right from waking up to the time we go back to sleep we continuously use some product or the other. Even during sleep, we use products like the bed, pillows, fans, alarm clocks, etc. But we love some of these and hate a few. We willingly pay a premium price for the products we love. We take good care of them and go back to the same manufacturer for replacement. Over the years, manufacturers of those lovable products develop strong brands. Brands that most people trust.
There is quite a varied choice when it comes to the loved products. Some people may love their musical instruments, some their bike, and some their mobile phone. And one person can love several products, some of which the person may not even have.
People often make many personal sacrifices to acquire these loved products. Costly goods like cars, bikes, and watches fall in that category. When we plan to develop a product, we should try to make it lovable. Lovable products create their own market and help to create a strong brand.
Let me explain what is a lovable product with a few examples from my personal use. The first product that I would describe is my pen. I received it as a gift from my father. It is a fountain pen made by a reputed company. It enables smooth writing and holds sufficient ink so that I never have to worry about the ink running out. Its grip is comfortable. It also looks nice with a silver cap on a black body and a goldplated clip.
I used to carry it in my pocket more as a fashion accessory. I have used it since my student days and wrote all my major examinations with it. Now getting ink for the pen is rather difficult, so I have replaced it with a roller pen of the same brand.
The second loved product I have is my old calculator. This one is a small scientific calculator. I do not need it now. There are software solutions on my phone and my computer, but I still keep it as a memento.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Wearable Automatic ASSISTANCE GLOVE
This proposed prototype works by wearing the glove and either touching a specific finger with the thumb or pressing a special switch.
BLUETOOTH CONTROL Through Mobile
Creating a Bluetooth-controlled device with an Arduino Uno and an HC-05 Bluetooth module enables control of lights or even relays to manage AC appliances wirelessly using an Android smartphone.
Raspberry-Pi Based WAVEFORM GENERATOR
A waveform generator is a commonly used test and measurement instrument in electronics laboratories.
World's Smallest Programable INDUSPHONE DESIGN
Smartphones have become a necessity in daily life.
AUTOMATIC WIPER CONTROL For Three/Four Wheelers
The integration of a 555 timer and L293D motor driver in an automatic wiper control device presents a practical and efficient solution for enhancing driver safety and convenience.
EMS Vs Components Manufacturing: EMPLOYMENT IN ELECTRONICS INDUSTRY OF INDIA
A recent article in a leading business newspaper reported that industry executives, during a government meeting, had suggested that EMS firms create more employment than electronics component manufacturers-for every rupee invested. To verify this claim, a review was conducted with both component manufacturers and EMS firms, as well as several trade associations.
Why Did Rajguru Electronics, A Leading Distributor Of Components And Development Boards, Enter Manufacturing?
After nearly three decades in distribution, Rajguru Electronics pivoted to manufacturing, setting up a unit for its ADIY subsidiary in Bengaluru. EFY's Yashasvini Razdan interviewed CEO Dileep Jain to explore the reasons behind the shift and the company's growth strategy.
"We Are Building FUTURE ENTREPRENEURS With Drone Assembly And Maintenance Training"
AVPL is creating village-level entrepreneurs and jobs through drone technology and agriculture training. In an interview with EFY's Nitisha, Co-founder and Chairman Preet Sandhu discloses how their 70 centres across 12 states offer offline courses in RPC and agricultural spraying.
"Becoming CLEAR"
From a nonchalant teenager to authoring a book on Verilog at 25 and launching successful IPOs for startups on the US stock market, Rajeev Madhavan exemplifies how the right guidance can transform a life. This is the story of one of Silicon Valley's most influential venture capitalists, as narrated to Yashasvini Razdan.
THINKRAW INDIA'S SOLAR SOLUTIONS FOR THE AGRICULTURAL SECTOR
ThinkRaw's blend of technology and tradition is revolutionising agriculture with solar-powered solutions that enhance efficiency and sustainability in farming and aquaculture.
