Digi-Key had been planning a setup in India for quite some time, but some legal issues were acting as a deterrent. What has changed for you to take the leap now?
Digi-Key has been in India for a long time, irrespective of whether we physically had a building or not. This year alone, we directly sold around $70 million worth of products from India through the US website. We do have offices (already) in India. For example, in Delhi and Gurgaon we have an order entry support team. So, I see the new centre as an extension of what we already have.
What are the key drivers that prompted Digi-Key to set up a larger presence in India?
First, our sales have grown in India (even) with limited marketing efforts at our end. We had been thinking about how to support the growth, and it reached a point where we needed to have a local presence. We have also seen a shift in our supply chain. Some of our product suppliers are shifting their manufacturing from China to India. The most famous example is that of Apple shifting some of their production to India. There is a whole ecosystem around Apple and other electronics players where they are covering customers. So, we are looking at a very explosive growth and we cannot afford not to have boots on the ground to support as well as fuel the growth and have the infrastructure available readily to support our current customer growth. So those are some of the tipping points for us-sales growth and future potential.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Wearable Automatic ASSISTANCE GLOVE
This proposed prototype works by wearing the glove and either touching a specific finger with the thumb or pressing a special switch.
BLUETOOTH CONTROL Through Mobile
Creating a Bluetooth-controlled device with an Arduino Uno and an HC-05 Bluetooth module enables control of lights or even relays to manage AC appliances wirelessly using an Android smartphone.
Raspberry-Pi Based WAVEFORM GENERATOR
A waveform generator is a commonly used test and measurement instrument in electronics laboratories.
World's Smallest Programable INDUSPHONE DESIGN
Smartphones have become a necessity in daily life.
AUTOMATIC WIPER CONTROL For Three/Four Wheelers
The integration of a 555 timer and L293D motor driver in an automatic wiper control device presents a practical and efficient solution for enhancing driver safety and convenience.
EMS Vs Components Manufacturing: EMPLOYMENT IN ELECTRONICS INDUSTRY OF INDIA
A recent article in a leading business newspaper reported that industry executives, during a government meeting, had suggested that EMS firms create more employment than electronics component manufacturers-for every rupee invested. To verify this claim, a review was conducted with both component manufacturers and EMS firms, as well as several trade associations.
Why Did Rajguru Electronics, A Leading Distributor Of Components And Development Boards, Enter Manufacturing?
After nearly three decades in distribution, Rajguru Electronics pivoted to manufacturing, setting up a unit for its ADIY subsidiary in Bengaluru. EFY's Yashasvini Razdan interviewed CEO Dileep Jain to explore the reasons behind the shift and the company's growth strategy.
"We Are Building FUTURE ENTREPRENEURS With Drone Assembly And Maintenance Training"
AVPL is creating village-level entrepreneurs and jobs through drone technology and agriculture training. In an interview with EFY's Nitisha, Co-founder and Chairman Preet Sandhu discloses how their 70 centres across 12 states offer offline courses in RPC and agricultural spraying.
"Becoming CLEAR"
From a nonchalant teenager to authoring a book on Verilog at 25 and launching successful IPOs for startups on the US stock market, Rajeev Madhavan exemplifies how the right guidance can transform a life. This is the story of one of Silicon Valley's most influential venture capitalists, as narrated to Yashasvini Razdan.
THINKRAW INDIA'S SOLAR SOLUTIONS FOR THE AGRICULTURAL SECTOR
ThinkRaw's blend of technology and tradition is revolutionising agriculture with solar-powered solutions that enhance efficiency and sustainability in farming and aquaculture.
