It was a Monday afternoon. We were conducting a telecon to review ongoing projects, and we were nearing the end of the discussion. Suddenly, our head of consulting interrupted and mentioned that he had just received an email from an important client who insisted, "I want to discuss it immediately!"
We all knew that the client was a global MNC and one of our fast-growing accounts. If we could continue to retain their trust and provide value, we could do a lot of business with them.
"Sure, go ahead," I replied.
"I have just received this email from them, and they are mentioning that they are receiving X% of Click-Through-Rate (CTR) from our website, while they are getting 10-times the CTR % from competing websites. They're asking whether our report is accurate, and if yes, why such a large difference?" "Did you say there's a difference of 10X?"
"Yes!"
There was silence for the next one minute.
Then, I asked, "Is it possible for us to know which websites are these, so we can study them and figure out where are we lacking?" "Sure, give me some time, and we will reconvene," was the reply.
We were thinking that the client would not give us names of the competing websites, stating confidentiality, and it could be a negotiation tactic of theirs to derive more juice from us. But we were wrong.
After four hours, we reconvened. The client had shared the names of the two websites. We also got to know that one was reporting 8x of our CTR and the other 10x.
The head of our Digital Marketing Services team had also joined us this time.
"Err, what's their average-timeper-user as per Alexa or SEMrush?"
"First one has 52 seconds and second's 1.1 minutes."
"What's ours?"
"28.4 minutes." "So, users are spending 20 times more time on our website but clicking the same banner on their websites 10 times more?"
"Yes, it seems like that."
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Wearable Automatic ASSISTANCE GLOVE
This proposed prototype works by wearing the glove and either touching a specific finger with the thumb or pressing a special switch.
BLUETOOTH CONTROL Through Mobile
Creating a Bluetooth-controlled device with an Arduino Uno and an HC-05 Bluetooth module enables control of lights or even relays to manage AC appliances wirelessly using an Android smartphone.
Raspberry-Pi Based WAVEFORM GENERATOR
A waveform generator is a commonly used test and measurement instrument in electronics laboratories.
World's Smallest Programable INDUSPHONE DESIGN
Smartphones have become a necessity in daily life.
AUTOMATIC WIPER CONTROL For Three/Four Wheelers
The integration of a 555 timer and L293D motor driver in an automatic wiper control device presents a practical and efficient solution for enhancing driver safety and convenience.
EMS Vs Components Manufacturing: EMPLOYMENT IN ELECTRONICS INDUSTRY OF INDIA
A recent article in a leading business newspaper reported that industry executives, during a government meeting, had suggested that EMS firms create more employment than electronics component manufacturers-for every rupee invested. To verify this claim, a review was conducted with both component manufacturers and EMS firms, as well as several trade associations.
Why Did Rajguru Electronics, A Leading Distributor Of Components And Development Boards, Enter Manufacturing?
After nearly three decades in distribution, Rajguru Electronics pivoted to manufacturing, setting up a unit for its ADIY subsidiary in Bengaluru. EFY's Yashasvini Razdan interviewed CEO Dileep Jain to explore the reasons behind the shift and the company's growth strategy.
"We Are Building FUTURE ENTREPRENEURS With Drone Assembly And Maintenance Training"
AVPL is creating village-level entrepreneurs and jobs through drone technology and agriculture training. In an interview with EFY's Nitisha, Co-founder and Chairman Preet Sandhu discloses how their 70 centres across 12 states offer offline courses in RPC and agricultural spraying.
"Becoming CLEAR"
From a nonchalant teenager to authoring a book on Verilog at 25 and launching successful IPOs for startups on the US stock market, Rajeev Madhavan exemplifies how the right guidance can transform a life. This is the story of one of Silicon Valley's most influential venture capitalists, as narrated to Yashasvini Razdan.
THINKRAW INDIA'S SOLAR SOLUTIONS FOR THE AGRICULTURAL SECTOR
ThinkRaw's blend of technology and tradition is revolutionising agriculture with solar-powered solutions that enhance efficiency and sustainability in farming and aquaculture.
