In today's digital age, achieving virality has become the holy grail of content creators and marketers. The allure of reaching millions of people with a single piece of content is undeniable, but the path to virality is often shrouded in mystery. Is it pure luck, or can you actively work towards creating viral content? While I am not a content creator myself, I work with this mammoth of a brand named Exhibit Magazine which churns out content garnering millions of views across various platforms. Here are some of the tips I've learned along the way which will help you get viral:
KNOW YOUR AUDIENCE
Viral content resonates deeply with a specific target audience. Start by understanding who your audience is, what they like, and what problems they have. Tailoring your content to their interests and needs is the first step towards virality.
EMOTION IS KEY
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TOP 3 AUDIOPHILES - TOP 3 EARBUDS
APPLE AIRPODS PRO 2, SONY WF-1000XM5, SAMSUNG GALAXY BUDS3 PRO
TOP 3 SCREEN ADVENTURES - TOP 3 TVS
SONY BRAVIA 2 43-INCH GOOGLE TV, XIAOMI MI 55-INCH OLED TV, SAMSUNG 65-INCH 4K SMART OLED TV
TOP 3 SHUTTERBUGS - TOP CAMERAS AND ACCESSORIES
DJI RS 3 MINI, SONY ALPHA 7 IV, LEICA Q3 43
TOP 3 TRENDSETTERS SMART WATCHES
APPLE WATCH SERIES 10, SAMSUNG GALAXY WATCH 7, ONEPLUS WATCH 2
TOP 3 SMARTPHONES (UNDER 50K)
POCO F6, ONEPLUS NORD 4, INFINIX GT20 PRO
TOP 3 SMARTPHONES (ABOVE 50K AND BELOW 1 LAC)
ONEPLUS 12, VIVO X100 PRO, VIVO V40 PRO
TOP 3 SMARTPHONES (ABOVE 1 LAC)
APPLE IPHONE 16 PRO MAX, SAMSUNG GALAXY S24 ULTRA, GOOGLE PIXEL 9 PRO XL
BANG FOR YOUR BUCK
OnePlus has consistently been a reliable brand for wireless earphones, particularly in the sub-₹10,000 segment, and their latest launch, the OnePlus Nord Buds 3, stands out as a compelling option for those seeking quality audio without straining their budget.
A BUDGET-FRIENDLY PERFORMER WITH A FEW FLAWS
Redmi Buds 5C stands out as an affordable TWS option with active noise cancellation (ANC), a lightweight build, and long battery life. But is it perfect?
IS THE AFFORDABLE CONVERTIBLE WORTH YOUR MONEY
The laptop space is always pretty saturated, and that makes it difficult for devices to stand out. But the Aspire 3 Spin 14 has announced itself quite convincingly as a slim convertible within the reach of students and amateur users.