Google Pixel Fold
PC Pro|Summer 2023
The Pixel Fold delivers with a thin and durable design, a wide front display, smart software and great cameras
MARK SPOONAUER
Google Pixel Fold

It's about flippin' time. At last, another mainstream foldable phone is here to compete with Samsung's Galaxy Fold handsets. And this is no me-too device: the Pixel Fold makes its own mark with a wide front display that's easy to use, the thinnest design we've seen on a foldable, and top-grade cameras.

One thing Google hasn't managed to achieve is undercutting Samsung on price. The just-announced Samsung Galaxy Z Folds can be bought from the Samsung Store with 256GB for £1,749. And Google lists the 256GB Pixel Fold at... £1,749. Samsung's offering is a whole £20 cheaper if you choose the 512GB version - £1,849 versus £1,869. However, Google is offering more generous trade-in deals to sweeten the pill, and we're already seeing aggressive operator deals that bundle in a year of 5G service for little more than the cost of the bare phone.

Winning design

The Pixel Fold is available in two colours: porcelain and obsidian. I prefer the porcelain model as it "pops" more, but the black model has a sleek executive vibe.

The design feels impressively mature for a first attempt. It all starts with a front 5.8in display, which works better than the narrower cover panel on the Galaxy Z Fold4 (see issue 337, p74). The wider aspect ratio makes it easier to use apps and type on the front panel: this is not a preview display, but a true second display.

There's also no gap for debris to get in when the phone is closed, and Google claims its fluid-friction hinge is the most durable available on a foldable. Time will tell on that, but I can say right now that it's super smooth in operation.

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