A guide to reducing your Ad fraud risk

The rise of ad fraud in digital advertising poses a significant threat to advertisers' budget, reputations, and ROI. By implementing best practices for ad fraud prevention, businesses can ensure that their advertising campaigns are seen by real people and deliver accurate results

- Himanshu Nagrecha

Modern marketing methods have become increasingly dependent on digital advertising, which enables businesses to target specific demographics and reach a wider audience swiftly. However, the risk of ad fraud has increased along with the rise of digital advertising. The budget, reputation, and ROI of an advertiser can all be greatly impacted by the complex and ever-evolving problem of ad fraud. According to research by Statista, the necessity for comprehensive ad fraud prevention methods predict that the costs associated with digital advertising fraud will increase enormously in the four years between 2018 and 2023, from $35 billion to $100 billion. Thus, advertisers can lower their risk of ad fraud by adhering to the below-mentioned best practices, guaranteeing that their advertising campaigns are seen by actual individuals and yield accurate results.

Understanding the Different Types of Ad Fraud

The first step in reducing your ad fraud risk is to understand different types of ad fraud. The most common types of ad fraud include:

Non-Human Traffic (NHT): Non-human traffic intercepts a campaign by accessing the campaign’s advertising inventory and generating ad impressions or clicks through automated means, such as bots or scripts, rather than by human interaction with ads.

Click Fraud: Click fraud is the activity of frequently clicking on advertising to defraud advertisers or to earn money for the fraudster.

Ad Stacking: Ad stacking is the practice of layering many ads on top of one another to maximize income when only the top ad is displayed.