Since it was founded almost 15 years ago, Roku’s business has taken many interesting turns. Earlier this year, the company began selling its first Roku-branded sets sold under their own name.
The 11 new TV set models, available exclusively at Best Buy stores and BestBuy.com, are divided into two lines, “Roku Select Series TV” and “Roku Plus Series TV.” Both obviously use the Roku OS, and the 4K models all include HDR and HDR-10+.
The Roku Select Series models are designed to be value-oriented and will be available starting at an MSRP of $149 with an expected street price of $129 with HD models in 24”, 32”, and 40” screen sizes and 4K models in 43”, 50”, 55”, 65”, and 75” screen sizes. Among the features that you may have come to expect from Roku streamers or Roku TV models from other TV manufacturers are auto speech quality and Roku Voice Remotes.
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