The TAD horn's smooth, microresolved response was a refinement upgrade from my multicell Altec horns; plus, the TADS' French-polished wood looked radically less industrial than the soldered-tin, tar-filled 1005/288C horns they replaced. None of my horn-fanatic friends had anything sonically or aesthetically comparable, and all of them were envious. I didn't keep the TADs long, because the friend who admired them most made me a very "friendly" offer.
That was my first experience with Japanese loudspeaker design, and it exposed me to a level of engineering precision and fine craftsmanship I had not yet encountered in American-made speakers.
Thirty years later, I find myself listening to a pair of brand-new TAD speakers, and once again, none of my friends have anything sonically or aesthetically comparable. This time, though, it's a living room-friendly, three-way, dynamic-driver standmount/bookshelf called Compact Evolution One - Bookshelf Speaker System. The model number is TAD-CE1TX-WN. It is exposing me to a level of fit'n'finish and sonic insightfulness that is rare among contemporary speakers, even at the highest prices.
In the beginning
The company everybody knows as Pioneer was founded by Nozomu Matsumoto in 1938 as a radio store and speaker repair shop in Tokyo. Over the ensuing decades, Pioneer grew into a revered brand with a global reach. In 1978, Pioneer decided to break into the professional speaker market with a line of all-out recording studio monitors manufactured under the name Technical Audio Devices Laboratories. TAD's first product was the TD-4001 compression driver mentioned above.
According to the TAD website, that driver and its associated TH-4001 horn "found its way into famed recording studios around the world, including those designed by Tom Hidley, who was a toprated acoustic designer of the time, as well as AIR Studios, Capitol Records studios, and Record Plant.
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