Companies like BYD, XPeng and Great Wall Motors are quickly growing their sales in Thailand, challenging longstanding market leaders like Toyota, Isuzu and Ford, as they expand exports across the globe.
And Thailand, one of the biggest markets in Southeast Asia, a region of more than 600 million people, has made developing its EV market a priority.
Tesla launched sales in late 2022, offering its popular Model 3 and Model Y at prices aimed at competing with rivals like China’s BYD.
BYD, or Build Your Dreams, displayed a wide range of its EV lineup, including its Dolphin, a pure EV that it says runs 490 kilometers (about 300 miles) on a single charge and is priced at 859,999 Thai baht ($23,700).
At the higher end of the spectrum is the Seal, promising 580 kilometers (about 360 miles) on a charge and costing nearly 1.6 million baht (about $44,000).
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