A one-stop app to view most sports should be a welcome sight for fans, who continue to navigate rising costs by subscribing to multiple services.
Kevin Krim, the president and CEO of the ad measurement firm EDO, compared the three companies teaming up for sports like what some networks did when Hulu started in 2008.
“My sense is knowing the cast of characters, they’re looking at the original Hulu concept and thinking, ‘Well, that worked out really well for us.’ So let’s do that again. But for live sports streaming,” he said.
The three companies will each share one-third ownership in the joint venture. A name for the service and pricing will be announced at a later date.
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