A WINNING STRATEGY
Launched in November 2019, Apple TV+ entered a market dominated by giants like Netflix, Amazon Prime Video, and Hulu. Instead of competing on volume, Apple chose a path less trodden, focusing on original, high-quality content. This strategic choice certainly didn’t win the company favors in the early days. Still, it’s beginning to pay off, as evidenced by the platform’s growing collection of critically acclaimed titles, awards, and nominations. Following the premiere of “Masters of the Air,” viewership across all of Apple TV+ climbed by 65% worldwide compared to the previous seven-day period. The streamer also maintained double-digit growth across more than 100 territories. In December last year, it was reported that Apple TV+ viewership was up 42% year-over-year thanks to shows such as The Morning Show. From its inception, Apple TV+ aimed to be more than just another streaming service; it sought to be a cultural touchpoint, offering content that sparks conversation and connection and connects with consumers and viewers on a deeper level.
Apple TV+ extends its reach beyond the typical movie and series offerings, presenting a rich array of content genres. This includes compelling documentaries, music specials, and live events that cater to varied interests and demographics. The platform’s commitment to diversity is evident in its lineup. It ranges from indepth explorations of societal issues to intimate portraits of iconic personalities, providing viewers with a broader perspective of the world. The best part? There’s something brand new on the platform virtually every week.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
TECH TIP: START THE NEW YEAR WITH A CLEAN INBOX
The new year is always a good time to make a fresh start — including with your email inbox. To kick off 2025 with a clean slate, why not clear out all those unnecessary and unwanted messages?
AGING WELL MEANS HAVING GOOD BALANCE.HERE'S HOW TO PRIORITIZE IT
Taking a shower. Grocery shopping. Moving around the kitchen. Getting dressed. The underappreciated link between these mundane activities is good balance, which geriatricians say is key to maintaining an independent lifestyle as we age.
PRIME VIDEO'S USE OF AI, NEXT GEN STATS ON NFL GAMES IS HELPING VIEWERS UNDERSTAND THE GAME BETTER
The Los Angeles Rams defense appeared to be content to drop back in coverage and prevent San Francisco's Brock Purdy from completing a Hail Mary on the final play of their Thursday night game on Dec. 12.
GOOGLE FACES MORE SCRUTINY AS UK WATCHDOG FLEXES NEW DIGITAL COMPETITION POWERS
Britain's competition watchdog flexed new digital market powers for the first time with an investigation into Google's search and search ad businesses.
BOEING'S AIRCRAFT DELIVERIES AND ORDERS IN 2024 REFLECT THE COMPANY'S ROUGH YEAR
Boeing delivered less than half the number of commercial aircraft to customers than its European rival in 2024 as the American aerospace giant's output suffered under intensified government scrutiny and a factory workers' strike, according to data released this week.
TAIWAN IPHONE MAKER FOXCONN SETS ITS SIGHTS ON THE EVER MORE CROWDED EV MARKET
Auto industry newcomers like Taiwan-based iPhone maker Foxconn and China's Huawei Technologies are maneuvering to gain an edge in the electric vehicle sector, prompting automakers like Japan's Nissan and Honda to announce plans to join forces against a flood of ambitious competitors.
CAN AI HELP HUMANS UNDERSTAND ANIMALS AND RECONNECT WITH NATURE? A NONPROFIT RESEARCH LAB THINKS SO
Peeps trickle out of a soundproof chamber as its door opens. Female zebra finches are chattering away inside the microphone-lined box. The laboratory room sounds like a chorus of squeaky toys.
AMAZON IS ENDING ITS 'TRY BEFORE YOU BUY' OPTION FOR PRIME MEMBERS
Amazon is saying goodbye to “Try Before You Buy.”
TAIWANESE CHIPMAKER TSMC POSTS 57% SURGE IN PROFIT THANKS TO THE AI BOOM
Taiwan computer chip maker TSMC reported Thursday that its profit in the last quarter rose 57%, buoyed by the artificial intelligence boom.
HERE'S WHAT YOU NEED TO KNOW ABOUT CREDIT CARD DEFAULTS
Credit card defaults are on the rise for Americans, reaching the highest level in 14 years. U.S. credit card defaults jumped to a record $46 billion from January through September 2024, according to the Financial Times, citing data analyzed by BankRegData.
