Maximizing on Mini

FOR Bright panel, calibrated modes, great picture quality

Sony Bravia 7 | Mini LED TV ₹4,49,990 (75in)

Sony's 2024 range of tellies is bold and beautiful but also unconventional.

While most of the competitors have an OLED panel for the flagship followed by others, Sony has stepped in with big bets on Mini LED. But this time around Sony isn't focusing just on panel wars.

It's a bit more sophisticated than that.

Sony is leveraging its experience in the production of films and incorporating all that data into the final product. Think of it this way... The cameras used to shoot the movies - Sony, the professional displays and software used to master and edit the movies - Sony, you get the drift? So incorporating all that data and using it to make a display best suited for viewing films is the master stroke that Sony believes will win the battle.