BADGE OF HONOUR
Outlook Traveller|August - September 2024
IN THE DYNAMIC LANDSCAPE of tourism, where greenwashing often taints sustainability, certifications can help distinguish between genuine efforts and marketing gimmicks. Green certification systems encourage businesses to enhance their environmental credentials.
RITU MAKHIJA
BADGE OF HONOUR

They also empower consumers to make more informed choices by providing credible information about a product's environmental impact.

TOFTigers is a nonprofit NGO promoting sustainable tourism in India and Nepal. Our initial focus was to work towards conserving tiger numbers as part of Project Tiger. However, our mission has expanded to improving the ecological and economic sustainability of the wild lands and wildlife across South Asia through supply chain campaigns.

Our PUG and FOOT eco-rating certification is at the heart of TOFTigers' initiatives. Recognised by the Global Sustainable Tourism Council, it covers over 70 accommodations in India and Nepal. This certification reflects TOFTigers' commitment to fostering sustainable practices across the continent.

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