Travel And Tour World engages Martina Bienenfeld and Deborah Rothe in a discussion on how tomorrow's travellers are engaging in latest travel trends.
Slow travel has become increasingly popular in recent years, and its popularity has only accelerated since the onset of the COVID-19 pandemic. Rather than seeking out materialistic and consumerist luxuries, travellers are now looking for meaningful experiences and moments that will stay with them long after their journey has ended. Instead of cramming their itineraries with tours of classic tourist attractions, people are now opting to travel at their own pace, immersing themselves in the local culture and savoring every moment.
A phrase often associated with Slow Travel is "experience-based". This type of travel can be achieved in a variety of ways, such as connecting with locals, building a sense of community, immersing oneself in the local culture, and making mindful decisions. These mindful decisions not only benefit the individual by fostering personal growth and renewal, but also help to reduce their global footprint and benefit the environment.
Ms Martina Bienenfeld
CEO of Zagreb Tourist Board
Ms Martina Bienenfeld, CEO of Zagreb Tourist Board shares how the city is promoting slow travel and sustainability tourism, "When it comes to nature, Zagreb is one of the most verdant capitals in Europe. Last year, the European Environment Agency released data on the 10 greenest capitals in Europe, and Croatia's capital Zagreb was ranked second with 74% of its urban areas covered in green space, water, and wetlands.
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