After a gap of three and a half years, the ninth Brand USA India Sales Mission took place in Mumbai, Delhi, Chennai and Bengaluru between March 19 and March 25, 2023. Brand USA also premiered its third big screen film, Into Nature's Wild, exploring some of the most beautiful landscapes in the USA. Attendees included 25 US exhibitors, select senior Indian buyers and key stakeholders including airlines, hotels and US Embassy and Consular Services members.
India ranks fourth among all overseas markets for the USA excluding Canada and Mexico, with 1,256,915 in total arrivals between January and December 2022. The latest figures released at the end of February revealed that 203,540 Indians travelled to the United States, showing continuing strong growth in visitor arrivals. Air connectivity between the two countries also further strengthened, with Air India launching two direct flights to San Francisco from Bengaluru and Mumbai in December 2022 and Mumbai to New York (JFK) on February 14, 2023, taking their total number of non-stop flights to 46 weekly. These are in addition to seven weekly direct flights operated from Newark to Delhi by United Airlines and seven weekly direct flights from New York (JFK) by American Airlines.
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