He's been a staple of our music scene for four decades, as a DJ, radio host, singer, MC, former lead singer of Th'Dudes, band manager and nightclub founder. His '80s hit Bliss is a New Zealand anthem and he wrote the Warriors' 2001 victory chant that fans now sing to. He was inducted into the New Zealand Music Hall of Fame in 2019 and this year he performed on Coronet Peak at Synthony in the Snow to a screaming crowd. Is there nothing Peter Urlich can't do?
"Work with me!" laughs Peter's wife Danielle Beh, with whom he has two children, Joe, 21, and Stan, 17. "We worked together once when I was getting back into work after having kids, but after about three weeks, we both said, 'That's the last time we'll ever do that!".
Jokes Peter, 65, "I wouldn't want her in my band. We're great as a family, but we work in completely opposite ways. She's logical and works everything out. I'll go, 'What's the quickest way to do this? Someone else can do the rest." 39
"It drives me nuts!" counters advertising, marketing and retail specialist Danielle, 52. "But opposites attract. Peter is very successful, so it clearly works for him, but our brains are fundamentally different. I think our kids have an interesting perspective, though.
They get Peter's creativity a little absent-minded and gregarious and from me, they get balance and logic."
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