Shante's passion project: TAKING THE PAIN OUT OF PERIODS

This father-daught duo are making menstruation easier for teens and adults

- Kasia Jillings

While coaching her little sister’s netball team, Shante Cameron saw the youngsters struggle to manage their menstrual cycles while playing the sport they loved. Remembering how challenging her own experiences had been as a teen, Shante desperately wanted to help.

“While we were away for a tournament, I realised they were all getting their periods, and they were so awkward and uncomfortable. I thought, ‘I can do something about this and make it easier for them,’” shares the 25-year-old Aucklander.

The idea was simple – reusable period underwear designed to empower young wāhine. And while it was an unconventional choice, Shante knew her dad Carlos was the perfect person to partner with.

The solo father-of-five was initially a little surprised by the business proposal, but it didn’t take him long to agree.

“When Shante first mentioned period underwear, I didn’t have a clue what it was,” recalls Carlos, 45, who is also dad to Kyan, 16, Logan, 12, Tia, eight, and Tre, seven. “But she’s very passionate and if she has an idea, I already know it’s good. When she actually explained what it is and I got my head wrapped around the concept, I thought, ‘Wow, this is something that will actually help people.’”