Archewell? That’s old hat.
It’s all about sussex.com. Yes that’s right, those royal titles that the Duke and Duchess of Sussex promised they wouldn’t use for commercial purposes are front and centre of the new rebrand, complete with Meghan’s royal coat of arms.
The regal blue home page (reminiscent of the actual Royal Family) trumpets the ‘Office of Prince Harry and Meghan, the Duke and Duchess of Sussex’.
Despite spending the past four years criticising the institution (and family) they left behind, you can’t help but feel that this is actually a royal rebrand.
The website even links to their old sussexroyal.com website that they were forced to abandon (interesting that they never shut it down) when the late Queen Elizabeth said they couldn’t use the word ‘royal’ to promote themselves.
As admirable as the achievements listed across nearly 1,000 words on their website are (Prince Harry a ‘humanitarian’; Meghan ‘one of the most influential women in the world’), they have so far meant little without their royal status.
And to accompany this royal rebrand is a quasi-royal tour.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The benefits of waking up early
I can almost feel my daughters rolling their eyes at the thought of me writing about the joys of waking up early.
'Rylan makes me MILLIONS!
The presenter talks about his love life, professional success and his alter ego
GATSBY
He needed a home, but was Maria barking to even consider taking him in?
My mindset MAKEOVER
After losing 4st, the future is bright for Hazel James
Eat more WEIGH LESS
Feel fuller while losing weight with our exclusive plan from Slimming World
Autumn tricks YOU NEED TO KNOW
Stop cold, dark nights disturbing your sleep with these expert cheats
'HARRY WILL NOT BE BACK'
Reports of Prince Harry wanting to return to the UK and royal duties are, I’m told, ‘completely wrong’.
'I'M HONOURED to still be part of Strictly'
Strictly Come Dancing judge Anton Du Beke on the hit show and why he'll never retire
Would you keep CANCER A SECRET?
Model Elle Macpherson revealed she kept her battle with the disease hidden - we find out why many others choose to do the same
'Ruth has handled the split WITH DIGNITY'
Coleen Nolan on grief, supporting Ruth Langsford through divorce and moving in with boyfriend Michael Jones