Channel Insights Middle East - Issue 05

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After navigating through the hardships of the pandemic, the tumultuous times
businesses face now impact the channel as well. The prominent discussion points
currently are facing the economic challenges in today’s uncertain market and
preparing for the future. The processes have become inherently complex, and the
business approach has changed. The growth game has completely changed. Partners
must increase their technical capability level, focus and match customer needs, and
ensure the ecosystem’s profitability. Customers are looking for tailored solutions
to meet their business needs. The channel must remember that it has faced similar
challenges before, and through challenges come opportunities. Partners can continue
to build profitability by understanding customers’ challenges because of the global
economic environment and then provide value through support. As the partners
evolve to support their customers better, they want a more predictable return on
investment (ROI), building solutions, specializations, and relationships. It might seem
overly optimistic to say that today’s dynamic market can present opportunities for
profitability, but customers need expert advice from the channel now more than ever.
In this edition, we have fantastic tips from our channel thought leaders to understand
better the key factors that drive partner growth and profitability.

Channel Insights Middle East Magazine Description:

On behalf of Insight Media and Publishing, I am thrilled to introduce the debut issue of Channel Insights Middle East. We aim to be the region’s premier publication for everything related to the ever-dynamic partner business.
We strongly believe there is a gap in the market when it comes to quality content, actionable insights that can help define future operations, and true innovation on how market developments are reported about the ICT channel sector. Channel Insights Middle East will provide decision-makers with a revolving view of the increasingly digital landscape and offer perspectives on how regional partners can optimally leverage the new age’s opportunities.