Food Manufacturing Journal - Middle East & Africa - February 2013

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The evolving Middle Eastern palate

THE FLAVOURS of Western food are no doubt transforming the Middle Eastern palate. The rise of international retail food outlets in the GCC is giving locals a more eclectic dining experience, and is one of the reasons consumers are becoming more selective. To learn more about flavours trending in the GCC, we spoke with Saleh Abdullah Lootah, managing director at Al Islami Foods and Piyush Mahesh, administration and sales director at National Food Industries.
Also on the subject of flavours, we take a look at South Africa’s ambitious target to cut back its salt intake by 2020. See our special report on page 29.
In boardroom connection, we feature Oasis Water, a supplier of bottled water since 1984. It is the first company in the UAE to be a member of the International Bottled Water Association (IBWA) and the National Sanitary Foundation. Senior brand manager Madhu Misra tells us more.
In beverage, we cover breakthroughs in milk production, one of which is the fact that omega-3 fatty acids can be incorporated in milk without altering its taste and smell, and in another report, the U.S. Food and Drug Administration approved the use of canola oil as a fat ingredient in term infant milk.

Food Manufacturing Journal - Middle East & Africa Magazine Description:

Food Manufacturing Journal - Middle East & Africa is published 6x a year in English with highlights in Arabic. The magazine provides the region's food & beverage processing industry with the latest information and technologies on ingredients, processing and packaging, food safety and regulatory issues. It offers practical solutions to improve productivity, reduce cost, and turn innovations into real competitive advantages as well as the latest market information, trade show reviews and videos, and people and company profiles, written by industry experts and correspondents across the region. Also included are exclusive content and articles from industry professionals throughout the Middle East and Africa and from Ringier's family of food industry magazines covering Greater China region, South East Asia and other parts of the world, inclduing International Food & Beverage Ingredients News for China, China Food Manufacturing Journal, FoodPacific Manufacturing Journal, and Modern Food Processing (India). The interactive content allows readers to make direct and immediate contact with advertisers/suppliers and featured companies in the editorial by clicking on the web site and email addresses in each issue, access online content in Ringier’s food website (food.industrysourcing.com), and avail of video content through iTunes and Google Play.