The signage industry was relieving from the sufferings associated with cash demonetisation and GST. In Kerala
the floods played havoc during the prominent festival season- Onam. However the good news from Kerala is that K3A (Kerala Advertising Agencies Association) has initiated a system for introducing CRR (Client Rating Report) in the advertising industry. It can hopefully bring a change in the industry. This issue of Arnon Media addresses the worries of advertising and signage industry on flex ban including possible alternative suggestions.

wo big events marked last month for
our industry. One was SPIA’s (Sign Printing Industries Association) 6th State Conference which took place from Nov 6, 2022 at CIAL Trade Fair and Exhibition Centre, Kochi, Kerala. The participation and cooperation of all the members in making the conference
a success is something to be proud of. The conference was inaugurated by V D Satheesan, Leader of Opposition of Kerala who offered every possible help on the problems faced by the industry including the flex ban. Let’s hope for the good!

Sign India Kerala edition to take place from November 4-6 at Kochi
Although the threat of the pandemic has not yet been over, it is delighting to
see life is back in track. Regarding the industry, expos are back. We were able to take part in Media Expo New Delhi 2022 and Sign India Chennai 2022. The restrictions were
in place at both places and we thought it could drain out the experience. However the organisers were able to create interesting experiences
and innovations under the restrictions at both places. You can find more details and interesting pictures of both in the inside pages.
The festival season is around the corner and brands are actively booking hoardings at prime locations to carry out their new campaigns. There is no doubt that OOH will have renewed interest among the brands and organisations
as the restrictions of the pandemic have almost lifted. As more and more people get out in the public, the hoardings will attract new consumers. Indian Signage industry is set to grow exponentially in the coming years. As many
retail outlets are expanding their footprint in the country it could lead to the development of the area with better infrastructure. The high-volume consumption of retail goods in the country also points out that the brands will have to find and adopt innovative ways to stay ahead of the game. The signage industry has an inevitable role in the marketing and advertising of these products.
Digital signage is gaining more and more demand from brands and advertisers. The easiness to handle them makes it the best option for them.

olks, this issue of Arnon Media magazine is more of a Dubai special. Yes, we
have covered Dubai Expo and the
OOH scenario in Dubai. The increasing popularity of Digital OOH in Dubai is the third story on Dubai. Dubai Expo is once-in-a-
lifetime experience. The architectural marvel it presents along with technology is a marvellous experience. The expo will end in this month.
So, we recommend everyone who has the opportunity to visit it to not miss it.
Dubai’s OOH scenario is pretty fascinating. Since it is very organised and licensed, it is easier to advertise. Unlike India where there are unauthorised billboards and hoardings, Dubai is well organised and is a relief. Advertisements are put only in the places meant for it. Dubai is fast embracing Digital OOH and we have an article about it too.
Arnon Media Interior is the sister concern
of Arnon Media Pvt Ltd. The interior division work including the construction of false ceiling, putty work, painting, partition work, aluminium barricade work, construction of tables and rows, signage, LED signage, sticker printing, vinyl printing etc are all done with perfection by Arnon Interior. The prestigious Lulu Bengaluru project was a feather in the cap of Arnon Interior which lasted almost 3 years. (Lulu Bengaluru was inaugurated in December 2020.) Arnon Interior is now working on the prestigious Lulu Lucknow project. There are several projects in pipeline for Arnon Interior at various locations in Kerala and Karnataka apart from this.

The major news from the industry in the past month was the Media Expo New Delhi 2021. The 47th edition of Media Expo has created an avenue for top decision makers from the marketing, advertising, signage and OOH industry. Held at India Expo Mart, Greater Noida from 18-20 November, Media Expo New Delhi 2021 concluded as
a crucial business avenue for the physical advertising fraternity with more than 100 brands under its belt.
Another news to rejoice was the top consumer companies decision to increase
the advertising spend. It will surely help the advertising and OOH industry in the revival. During the beginning of the pandemic many companies cut down the advertising budget
in a way to decrease the loss. However the companies now have learned that without branding or advertising activities they might lose their brand share. Let us hope that the industry recovers fast.
LED display stands is now gaining more acceptance among the brands and companies. The numerous benefits of it go well with the OOH industry in aiding branding activities. The long lifespan and affordability feature of LED has contributed much in its growth among the brands and consumer companies. Do check out our article in this issue.
Lastly, I wish you all merry Christmas and a great year ahead!

The best news to the industry came in
the form of an event which took place from September 17-19, 2021 at Palace Grounds, Bengaluru. Yes, Sign Today 2021 Bengaluru edition! It was one of the
events which took place in India after Covid 19 pandemic created havoc. Although traders from abroad were absent due to the travel restrictions, there were enough products and technologies
to compensate their absence. We can hope that very soon we will be able to meet up without restrictions and discuss about the latest trends in indoor, outdoor advertising and signage industry.
Another thing on which I would like to
bring your attention is on ‘brand activism.’
What is brand activism? How does it influence consumers? How does it contribute to a brand’s growth? Well, take a look inside to know more about brand activism. It is something not to be ignored. Although brand activism is a major factor in the west, the trend is faster catching
up with us and now there are more and more consumers who are aware of brand activism and who care about it.

Folks, it is the beginning of the harvest festival in India. Onam, the harvest festival of southernmost state Kerala marks the beginning of harvest festival in the country. In a way, it is the litmus test for the rest of the markets as all markets and industry experts are curious on how well the sales fair during the festival occasion as the nation is battling the second wave of Covid 19. Kerala market is witnessing a growth in sales and advertising activities as Onam has approached. Let us hope that the sales will bloom this year despite the threats of the pandemic.
OOH is on the revival mode with many brands beginning new campaigns. Digital OOH is also witnessing growth across the nation. In DOOH itself 3D LED billboards are the latest trend in the West. We might soon follow suit. 3D LED billboard is a top notch thing and although the initial investment could be a bit costly, the power to grab the attention of mass audience is undoubtedly high. They provide 3D experience with naked eyes which again works in favour of it.

We are now facing the second wave of Covid 19. The only good news is that vaccination is in progress and we all can hopefully get it soon. Keep yourself and your loved ones safe until then.
There is no doubt that Covid 19 had shattered most industries. Our signage industry is no exception to it. When industry showed signs of revival then came the second wave. Most states imposed lockdown to control the spread of the disease. Again our industry got affected. Earlier we had requested the state government for permission to visit the unit
in two days and to run the machinery during
the lockdown. However no permission was granted to us. Things are no better in the second wave of Covid 19 too. Although we have requested for permission to the new minister in a memorandum submitted, there is no reply from their side.
Another thing we want to bring into your attention is the flex ban imposed by the Kerala state. Now when the flex ban is in effect and all units under SPIA (Signage Producers Industry Association) had turned into eco-friendly
and recyclable materials for printing, many advertising agencies operating from outside Kerala are still using the banned flex. Corporate groups are largely their customers. While we still continue to not use the flex, agencies from outside Kerala are using them in the state freely. State owned enterprises Kerala Bank, KSFE are also among the establishments which use the banned flex for advertising.


Arnon Media, the complete branding, marketing and advertising magazine! 
Be it branding ideas, marketing thoughts or advertising solutions, Arnon Media, the monthly magazine published from Kochi, Kerala covers it all! Arnon Media magazine is your key to the world of trends and updates in the dynamic world of branding, marketing and advertising. The magazine has a variety of articles covering local as well as global events connecting the industry and is a guide to the those who closely follow the industry updates.   
Arnon Media is the sister concern of G9 Advertising which specialises in in-shop branding, flex printing and dealer sign boards. The group has a large South Indian presence under the brand name Aim OOH and offers solution to digital OOH, outdoor and retail branding. 
Arnon Media’s social media channels are active and updated constantly with recent news and trends from the industry. You can find Arnon Media in Instagram, Facebook, YouTube and Twitter. The various social media channels have followers connected with the industry. Some of the YouTube videos posted in Arnon Media YouTube channel have crossed one million views and shows the popularity among the industry. The YouTube channel of Arnon Media also provides various tips and video tutorials for the viewers in in-shop branding activities as well as outdoor branding.

To all our readers- wish you a wonderful year ahead! 2020 was a rollercoaster ride for all of us. The pandemic has turned our world upside down. Now the positive news about the vaccine provides us with hope. Let us hope that the pandemic threat subsides soon.
The first thing I want to grab your attention is a commendable action done by Punjab government and DMRC (Delhi Metro Rail Corporation). Punjab government has waived off the license fee of outdoor media industry
for six months with effect from March 24,
2020. Although the industry is still on its path
of revival, the support provided by Punjab government even if it is for six months is a laudable effort. The second to follow suit was DMRC. As the lockdown and suspension of metro train services, DMRC suspended the license fee for OOH service providers from March 22, 2020 until September 30, 2020. We wish more governments follow the suit as OOH and advertising sector were one of the worst hit industries during the pandemic.

As we all know, Covid 19 has affected
all spheres of life. Like most sectors,
branding and advertisement sectors
too took a hit of it. When the nation
underwent lock down, most business
organisations and businesses were closed down
or had to stop production which in fact affected
the sales. As a result, most brands immediately
refrained from advertising in order to reduce the
loss in production. Only a few brands continued
to do the advertising or branding activities in
a small way. But the fact is that the brands
should never completely cease advertising. It
may procure more damage than they have ever
thought. A successful brand is not created on a
day. It takes years of hard work to create a brand
that is recognised and respected by all. Our
cover story discusses this in detail.
OOH industry had been one of the severely
hit sectors due to Covid 19. Kerala Advertising
Industries Association (KAIA) conducted a
webinar on the topic ‘How a businessman
should face 2020’ in the light of this. Leading
motivational speaker Adv A V Vamana Kumar led
the webinar. Apart from this, Arnon Media and
KAIA had organised another live talk show on the
future prospects of OOH industry in the wake of
Covid 19. Detailed reports of both are inside.
The signs of revival are now visible outside.

China has successfully conducted an expo-
DPES Sign Expo 2020. It is one of the best

venues to get to know all kinds of high-end
brand products in the sign and advertising
industry. The expo was held from September
12-14 at Guangzhou Poly World Trade Center,
China.
There are also many other stories connected
with the advertising and branding industry in
the inside pages. As always, we wish you a
wonderful read!

he much anticipated 46th edition of Media Expo concluded last month
at Mumbai with a flurry of innovative displays from 159 exhibitors in the indoor, outdoor advertising, media printing and signage segment. The expo has proven to be
a prominent venue for witnessing trendsetting capabilities and exploring various opportunities emerging across the print media, signage
and digital advertising platforms. According to KPMG, India’s advertising sector experienced 13.9% growth in 2019 and is further projected to grow by 10.62% till 2021. The top 3 contributing sectors are Digital Advertising, Television and OOH advertising. The Indian digital signage market is projected to grow at a CAGR of
15.1% between 2019 and 2025 while the OOH advertising sector is expected to grow at 9.3% CAGR between 2019-2024. We have exclusively covered Media Expo Mumbai 2020 for our readers with some unique pictures.
As predicted by the experts, the next big thing
in signage is Digital signage. Even the OOH industry is fast adapting digital trends to it. DOOH or Digital Out-of-the-Home is becoming more popular with brands and advertisers using it. Our article on DOOH will help you get to know more about this advertising option.
We have put space in this issue for introducing new entrants in the market. Two new machines by Lipi Marketing based in Chennai are featured in this section. One is Lipi Marketing’s new pocket-friendly roll-to-roll UV-LED printer Kenjet U2-L1440 and the other is dual-use metal and non- metal laser cutting machine which they have introduced for the first time in India. Check the articles to know more about them.
There are also articles dealing with marketing subjects like the need for branding and the importance of coordination in an organisation. As always, we wish you a wonderful read!

PVC Flex ban continues to make news all over the country. The latest state to impose a ban on PVC Flex is Kerala. As always we want to make our idea clear on this- we are not against PVC Flex ban. We are against the way all these governments chose to impose this. When several organisations and agencies have proved that PVC Flex can be recycled, why are they so adamant to ban it? These issue’s cover story is an eye-opener on how flex ban will affect OOH and signage industry.
Transit advertising is one of the premium ways to advertise. In this issue we are looking at the opportunities of Chennai and Bengaluru International Airports. Advertisers and brands are ready to pump in more cash for this as the benefits and reach is also manifold. We have also got some exclusive images which prove the point.
There are also many more articles in
this issue. One article of this issue deals with the eco-friendly and biodegradable materials suited for printing on the
wake of PVC Flex ban. More and more companies are now coming with such materials and it is probably the way ahead for the OOH and signage industry.
An article on UV printing, Delhi Media Expo 2019 and the recap of the recent festival sales are worth going through considering the turbulent crisis faced
by the industry. Taking account of the marketing side, we have articles on
the importance of media planning and another article on mastering professional competence.
As always, we wish you a wonderful read!

The cover story of this issue is undoubtedly Media Expo 2019
at New Delhi. The biggest trade exhibition for indoor and outdoor advertising and signage industry, Media
Expo is a venue to look out for new technologies, new innovations and new business opportunities in the industry. Being the most trusted trade fair, Media Expo
brings the biggest convergence of global brands and creative professionals to discover path-breaking future technologies. The 45th edition which was spread in 12,000 sq m exhibition space had 220 exhibitors. The visitor attendance recorded a 15% surge
with 17,770 trade visitors. The expo also had industry workshops. We bring some exclusive glimpses from the expo.
Apart from the many other stories of this issue, what we want to highlight is the Kerala Government’s decision to ban PVC Flex in the state. Kerala is the latest state to impose ban on flex apart from a few other states. SPIA (Sign Printing Industries Association), the single platform of sign printing unit owners in Kerala has already approached authorities expressing their concern over the industry on which the ban could adversely affect. Already the association had made clear to the government to collect and recycle PVC Flex and such a hasty decision from government was unexpected.
A ban on PVC Flex alone won’t solve the problem of harmful plastic waste especially when plastic covers and products are readily available. Let us wait hopefully for a wise decision from the government.

he cover story of this issue is undoubtedly Media Expo 2019
at New Delhi. The biggest trade exhibition for indoor and outdoor advertising and signage industry, Media
Expo is a venue to look out for new technologies, new innovations and new business opportunities in the industry. Being the most trusted trade fair, Media Expo
brings the biggest convergence of global brands and creative professionals to discover path-breaking future technologies. The 45th edition which was spread in 12,000 sq m exhibition space had 220 exhibitors. The visitor attendance recorded a 15% surge
with 17,770 trade visitors. The expo also had industry workshops. We bring some exclusive glimpses from the expo

We have heard quite a lot about Karnataka
flex ban. Karnataka Association of Signage
Industry (KASI) is doing their bit about saving
the livelihood of many people associated with
the signage industry of Karnataka. Ravi Nagaraj,
General Secretary, KASI talks about the efforts
by the association to safeguard the interests of
people associated with the industry.
One of the main attractions of this issue is the
story on Rareform bags. What’s special about
the brand is that they make use of used vinyl for
the production of bags suited for various needs.
It is a great way to care about the environment
as they reuse the vinyl to something attractive
and useful. Entrepreneurs from our country
can also try a hand in it which could reduce the
impact of PVC flex or vinyl on environment.
An article on the advantages of bus shelter
branding in Mumbai could provide deep insights
about the way advertisers capture more attention
of the busy life of Mumbaikars. Another article
on the growing popularity of gantry advertising
in South Indian state Chennai is also worth
mentioning.

ay marks one month after the beginning of yet another financial year. This financial year like any other year is looked upon eagerly by the advertising industry especially the OOH industry. For Kerala, it is something which really counts as the devastating floods of last year had almost affected all the industry. What do OOH players of the state expect this financial year? Also, since it is the month on which the Lok Sabha elections take place, will it bring any change in the otherwise stagnant OOH sector owing to flex ban in certain states? Will the new eco-friendly and biodegradable media make
an impact? The months ahead will give the answers. The cover story of this issue deals with the prospects of advertising industry in the new financial year.
Transit advertising is gaining more and more popularity. From airports to bus shelters, most places of transit advertising are witnessing rising demands by corporate to local brands. We have two stories in this issue covering airport advertising and bus branding in Mumbai. The advantage of transit advertising is that
it delivers to a varied audience. It also offers flexibility of ad size and location.
This issue we have also included an article
on Q-Print Media, the innovative eco-friendly and biodegradable medium for digital printing that can replace harmful PVC flex. In the last issue we had introduced Bohar Media, another eco-friendly medium to the knowledge of our readers. It is good to note that there are more and more companies coming forward with alternatives to harmful PVC flex and helps the digital printing industry to deliver in a new
way. Q-Print Media can be used in the existing digital printing machines and is a boon to the advertising industry. We hope the new initiatives to continue and the industry welcome them for a green tomorrow.
There are many more articles for our readers to explore. As always, happy reading...

Two important events of importance
took place in India in the last month
concerning signage industry and
advertising industry. The first event was
Media Expo 2019, Mumbai, the international
trade exhibition for the indoor & outdoor
advertising and signage industry which ran from
Feb 20-22 at Bombay Exhibition Centre. Media
Expo is undoubtedly the most trusted business
platform that brings together leading global
brands and creative professionals to converge
and discover path breaking future technologies.
Another highlight was the response it got from
the industry. The packed grounds reflect the
curiosity of the industry to know and possess
the latest technologies of the industry and it is
good news for all. We wish the next event to be
even more successful.
The second event was IAA World Congress
which took place at our own Kochi, Kerala from
Feb 20-22. The 44th edition of the IAA World
Congress had a special significance. It is for the
first time the World Congress came to India. The
venue was The Grand Hyatt Lulu International
Convention Centre Bolgatty, Kochi Kerala which
again contributed much to the state’s tourism
industry. The state was able to make it clear
to the world that it has recovered from the
aftermaths of the devastating floods in the last
year. The theme of the Congress was “Brand
Dharma” to bring to life the basic principles
that a brand has to follow to connect with its
customers and society at large.

Greetings of the season!
As we have got into the last month of this year, the market is witnessing a new awakening. The boards welcoming consumers into their stores for year-end sales and discounts have begun to appear. Undoubtedly, the Christmas- New Year season sales is something which refreshes the economy. As people are in a mood to spent, the market will also have its positive impact. The cover story of this issue provides some insight into the Christmas-New Year season market.
One of the highlights of this issue is the story on marketing. It deals with the inevitable role played by dealers in the marketing of a brand or product. Companies must pay attention to dealers very much as it is often they who deal with the end-consumer. For dealers, it is a win- win situation as they could get more business from consumers as well as more benefits from companies.
Aluminium Composite Sign Board Printing
is one of the most reliable mediums for advertising. There are many advantages of using ACP in brand promotion or advertising. We have an article dealing with the ACP and the advantages of using it. Another article which could entice readers could be the article on bridge pole kiosks. When your budget is less and yet you don’t want to compromise on the ‘effect’ of advertising, you can always opt for bridge pole kiosks.
One of the interesting articles of this issue
is on the OOH industry in Thailand. LED Billboards are effectively used by brands to promote their brands in cities like Bangkok, Pattaya and Phuket. It will provide some handy information about the trends of OOH industry in Thailand.
There are also many other interesting articles in this issue which you will find worth reading and saving. We wish you a wonderful 2019 ahead!

Let us welcome the
festival season with open hearts!
The harvest festival of Kerala, Onam is nearing up. The fervour of festival is quite evident in the markets. Onam is looked upon by the markets all over in India as a curtain- raiser of festivals in the country. All markets closely watch how trade fairs in Kerala during the season as it could be the
trend during the other festival season. The cover story of this
issue deals with the branding activities by different brands during the Onam season in Kerala. A Japanese company like Sony or
a Korean company like Samsung come up with fabulous plans and branding activities during the Onam season in Kerala to get the maximum share in the market. For companies like them, no other occasion brings as much as sales as Onam. The trend is
not limited within home appliances or smart phones but also in automobiles, jewellery, textiles and so. In short, the peak season of sales in Kerala for many sectors is undoubtedly Onam.

Welcome to yet another issue
of Arnon Media!
This issue of Arnon Media deals with the importance of rural branding. Even when most promotional activities
are concentrated on the urban side, brands have now realised the power of rural branding. The potentiality of rural branding is not something to be ignored. Catch them young! This strategy works wonderfully well at rural branding. From the small sachets of shampoo to tooth pastes from big brands are part of this strategy. To get a share of the pie of this underutilised and mostly under-penetrated market will help brands to be in the forefront of the race. We believe the cover story will be helpful in shedding some light to this aspect.
The summer season is the best time for the sales of soft drinks. The sales of colas, non-carbonated drinks, milk based beverages see a sharp spike during this time. Even without much marketing activities, they tend to do a brisk business. But with a well planned marketing activities, the brands can take sales to the next level. The article on soft drinks market of India will provide you some insightful information on this.
Time management is a very crucial thing for any individual or organisation. We have a wonderful article on the same with some tips on how to effectively manage your most important asset- Time. Effective time management contributes not just to organisational growth but also to your own professional growth.

EDITOR’S NOTE
 
mercury levels are gradually rising across the state with maximum temperatures already going above normal in most places. The wrath of sun is already felt by most southern states in India. Summer season in India is also something which boosts the
Apart from these we have incorporated a wonderful article on the importance of boosting employee morale in an organisation. Employees are the biggest contributors to an organisation. If their morale is high, the result will be re ected in the growth of the organisation. The article shows insights and tips to boost the morale of employees for the successful running of an organisation.
Internet of Things (IoT) is going to be the future of every electronic product. 
There is no doubt that a well-de ned and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Branding strategy is therefore an important aspect to be looked upon seriously. It includes planning your medium of advertising considering the strength and weakness of your product. We believe our article on branding strategy will be an eye-opener for all those who consider different strategies while branding.
The city review of this issue covers Mysuru- Bengaluru highway and M G Road, Ernakulam. Both roads are prime spots of advertising for advertisers. The OOH possibilities of these places especially after the proposed widening of Mysuru- Bengaluru highway and completion of metro station roads in M G Road, Kochi are immense.
OOH possibilities are also widely explored by healthcare industry. An article dealing with the subject is also included in this issue. It seems all major healthcare providers are looking upon OOH as important as TV or Print Ads. Billboards are undoubtedly the best way to mark the presence of the brand.
With many more relevant articles, we wish our readers a wonderful read as always!

Lhe new beginning!
et us welcome the new year with more expectations and better prosperity. Arnon Media takes this opportunity to wish all our readers and well wishers a very thriving 2018!
The cover story of this edition deals with the new trends and the importance of branding in Shopping Malls. They have become the new age public spaces and now brands need to brand constructively to enhance their product potentiality and its availability. They have become the preferred venue for new product launches with celebrity presence and special shows. Ignoring shopping malls for branding will cause serious impact for brands in this competitive environment.
Adaptability has become one of the main features for any employee to sustain in the modern work culture. The article on adaptability clearly focuses on how adaptability plays a major role in organisation’s growth along with professional growth.
Article about bus branding in Bengaluru gives insights about how advertisers can tap the potentiality of branding in metro city. The fact that BMTC (Bangalore Metropolitan Transport Corporation) operates the highest number of Volvo buses by a public transport company in India and with the astonishing number of schedules and vehicles (on a single day around 6140 schedules with a  eet of 6410 vehicles) provides ample opportunity for advertisers to reach their target customers in the nook and corner of the city.
The way LED Signage Boards revolutionised the advertising industry is quite unbelievable. It has almost become the norm of the day for advertisers to opt for LED signage boards with
its many features like durability, customer-friendly features and weatherproof. A story in this regard  nds a place in this issue of Arnon Media.

Aarm greetings of the season!
ny product to establish in the market needs a sound branding strategy well supported by a reputed ad agency. Both outdoor and retail agency should accomplish the commitments of the advertiser. Any good branding campaign is a win-win situation for
both the agency and the advertiser. Only then the industry will sustain and prosper.
The Cover Story of this issue deals with the possibilities of transit / bus shelter advertising. The opportunities provided by bus shelter advertising
is enormous and yet pro table considering other forms of advertising. You can also learn about some innovative bus shelter advertising in India and the world in the article. Next time when you plan outdoor advertising, closely look out the option of bus shelter advertising provided you have the right target people and product.

The advertising and branding industry welcomes Diwali with a bang!
The festival of Diwali brings warmth and joyful moments in business and all sectors of life. It is a harvesting season for the media industry. As most companies make substantial sales volume during the festival season through media promotion and numerous offers to the public. We extend our greetings to all our readers and entrepreneurs on this auspicious occasion.  
This edition brings you another set of wonderful articles that help you understand what’s happening in the advertising and branding industry. The cover story deals with the leading FMCG (fast moving consumer goods) companies in India. In a market dominated by MNC's, Indian companies are also showing steady growth. These companies engage in heavy branding activities by various means.  From a festival of joy and victory, Diwali has turned into a huge event for big companies. Many believe that it is the best time for buying and gifting. Companies cash in this opportunity by announcing various offers and schemes including finance. 
A well-defined media plan is the necessity for any branding activity. The article on Media Planning helps to deal with this activity better with a well-defined strategy. Reaching targeted customers through various advertising modes, the duration for each promotion activities is the highlight of this article. It is a must read for every organisation or even entrepreneurs who are planning to do promotional/branding activities through different media. 
Digital marketing has become quite popular globally. Yet, we are not much adapted to this scenario. The article about digital marketing gives immense knowledge to promote your brands in this tech-savvy business profit and staff morale.

A look at the many layers of branding and advertising

We hope the first edition of Arnon Media has given you an insight on what one can expect through the magazine. The magazine is in its initial stages and your valuable comments, suggestions and insights on how the magazine can be made interesting for you are welcome. The focus in this edition is on branding strategies and there are a number of insightful articles that provide more information on the same.  As branding is one of the most integral aspects of any product or business, the cover story of this issue which focuses on branding strategies provides you with guidelines to promote your brand better. 
This month has brought with it a number of concerns regarding GST. With GST being introduced, it is expected that the advertising industry might be subjected to a higher service tax which could move up from 15% to 18%. This means that brands might end up paying a little more as part of the service tax.  In this day and age, evaluation is a key factor in improving oneself. The article on evaluation of marketing staff helps entrepreneurs understand that evaluation of staff performance is integral to the success of an organisation.  Onam, the harvest festival of Kerala is just a month away and most major brands are expected to spend a substantial amount of money on seasonal branding. The trend reveals that the home appliances sector can be expected to have a higher turnover when compared to the last season. Other articles for readers include the amazing story of Amazon’s Jeff Bezos who surpassed Bill Gates to become the richest man in the world, a look at how the epic film ‘Baahubali 2-The Conclusion’ had garnered a huge buzz even before its release thanks to its tie-up with several popular brands and also a look at sure-fire methods to promote content on online media. We hope you have a great time reading our second issue of ‘Arnon Media!
Happy Reading...

Welcome to the first edition of Arnon Media

Advertising and branding has grown into a vast network today and keeping that in mind, the

need for a media that provides relevant knowledge and information about branding solutions

was inevitable. Welcome to the first edition of Arnon Media, a magazine focused solely on

advertising and branding. The need of the hour is to grand productive knowledge on advertising

trends, the position of a brand in the market and strategies to boost the same. Brands have

become solely focused on the rat rate to gain the attention of the customers and to place their

products at a position that is higher than their competitors. The aim of Arnon Media is to give a

clear edge on effective branding and marketing methods and to give entrepreneurs an idea

about the current market trends. We hope our magazine provides readers an outlook on the

branding industry and the issues that they face.

Arnon Media Marketing Branding and Advertisements Review  Cover - February 2023 Edition

February 2023

Arnon Media Marketing Branding and Advertisements Review  - February 2023

Arnon Media Marketing Branding and Advertisements Review  Cover - September 2022 Edition

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Arnon Media Marketing Branding and Advertisements Review  Cover - April - May 2022 Edition

April - May 2022

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Arnon Media Marketing Branding and Advertisements Review  Cover - March 2020 Edition

March 2020

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November - December 2019

Arnon Media Marketing Branding and Advertisements Review  - November - December 2019

Arnon Media Marketing Branding and Advertisements Review  Cover - October 2019 Edition

October 2019

Arnon Media Marketing Branding and Advertisements Review  - October 2019

Arnon Media Marketing Branding and Advertisements Review  Cover - September 2019 Edition

September 2019

Arnon Media Marketing Branding and Advertisements Review  - September 2019

Arnon Media Marketing Branding and Advertisements Review  Cover - August  2019 Edition

August  2019

Arnon Media Marketing Branding and Advertisements Review  - August  2019

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April - May 2019

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PROMOTING ENTREPRENEURS BY GIVING THE CURRENT
AFFAIRS RELATED TO ADVERTISEMENTS, MEDIA
PROMOTION AND MARKETING IN EFFECTIVE AND MORE
POTENTIAL WAY, THE MAGAZINE WILL HAVE CONTENTS
PROVIDING MOST ECONOMICAL WAY OF
ADVERTISEMENTS AND MEDIA PROMOTIONS TO REACH
THE END CUSTOMERS, THE MAGAZINE ALSO FOCUS ON
SUCCESSFUL ENTREPRENEURS AND PRODUCTS THEIR

SUCCESSFUL STORIES, THE MAGAZINE WILL BE
PUBLISHING INTERNATIONAL BRANDING
TECHNOLOGIES OF FAST MOVING CONSUMER GOODS
AND FAST MOVING CONSUMER DURABLES, HOW THEY
ARE PROMOTING A PRODUCT IN THE MOST COST
CONTROL WAY AND POSITIONING THEIR PRODUCTS
GLOBALLY THE MAGAZINE WILL ENHANCE MARKET
SURVEY AND RESEARCH BY PROFESSIONAL WAY ( BYINCORPORATING LEADING BUSINESS INSTITUTIONS)

1. お客様は、Magzter.com、アプリケーション、およびそのサービスの使用は単独でご自身の責任で行うことに同意します。 Magzter.com、その関連会社、従業員、サードパーティのコンテンツ プロバイダーは、サービスが完全に中断されないこと、エラーがないこと、不正行為に対して確実であることを保証しません。また、Web サイトや製品が期待または約束したとおりの正確な結果が得られることも保証しません。

11. サービスおよびすべての出版物は、「現状のまま」および「入手可能な状態」で提供されます。 MAGZTER、その関連会社、サプライヤー、ライセンサーおよび代理店は、明示的か黙示的かを問わず、商品性、特定目的への適合性、および権利侵害の非侵害に関する黙示的な保証を含むがこれらに限定されない、あらゆる種類の保証を明示的に否認します。上記を制限することなく、MAGZTER もその関連会社、サプライヤー、ライセンサー、代理店も、(I) サービスがお客様の要件を満たすこと、(II) サービスが中断されず、タイムリーに、安全に、またはエラーが発生しないことを保証しません。 III) サービスの使用から得られる情報、または出版物に含まれる情報が正確または信頼できるものである、または (IV) 出版物またはサービスの品質がお客様の期待に応えるものであること。信頼できるインターネット接続とデバイスの取得と維持については、お客様が単独で責任を負います。 MAGZTER は、お客様がコンテンツをダウンロードできないことについては責任を負いません。ダウンロードまたはサービスの使用を通じて取得したマテリアルは、お客様自身の裁量とリスクで行われ、かかるマテリアルのダウンロードに起因するコンピューター システムまたはモバイル デバイスへの損害またはデータの損失については、お客様が単独で責任を負うものとします。口頭か書面かを問わず、お客様が magzter から、またはサービスを通じて、またはサービスから得たアドバイスや情報は、いかなる保証も生じません。

2.お客様は、その情報を真実、正確、最新かつ完全なものに保つために維持し、速やかに更新するものとします。あなたは、自分のアカウントとパスワードの機密性を維持し、自分のコンピュータへのアクセスを制限する責任を負い、すべてのコンテンツとサービスの選択と使用を含む、自分のアカウントで行われるすべての活動に対する責任を受け入れることに同意します。

3. いかなる場合においても、Magzter.com、ウェブサイトおよびアプリケーション上のコンテンツの作成、制作、配布に関与する個人、団体、第三者は、契約上または法的責任を負いません。 Magzter.com の使用中または使用中にお客様に発生した直接的、間接的、付随的、特別、および結果的。 Web サイトに登録するか、アプリケーションをダウンロードすることにより、このセクションに記載されている規定が Web サイトおよびアプリケーションのすべての使用およびコンテンツに適用されることに同意するものとします。

3. Magzter からの事前の書面または許可がない限り、ここに公開されているものはすべて Magzter またはそのライセンサーの専有財産であるため、Magzter から取得したコンテンツを変更、コピー、配布、販売してはなりません。このような不正使用は、著作権法や商標法を含む適用法に違反する可能性があるため、Magzter はこれらを厳しく禁止し、そのような違法行為が証明または検出された場合は、アクセスとアカウントを停止します。また、これらの不正行為によって生じた損害についても責任を負う必要があります。出版物の法的所有者が許可する場合を除き、お客様は、サービスを通じてアクセスした出版物をダウンロードすることによって所有権を取得しないことを承認するものとします。著作権法で明示的に要求されている場合、またはサービスの機能によって許可されている場合を除き、変更、リバース エンジニアリング、公開、送信、表示、譲渡または販売への参加、派生作品の作成、またはいかなる形であっても商業的に利用または提供することはできません。 Magzter およびかかるコンテンツの所有者の明示的な許可なしに、アプリのコンテンツ、出版物、またはそれらの一部を第三者に提供すること。当社は、明示的か黙示的かを問わず、Magzter または Magzter のライセンサーの知的財産に対するライセンスを付与しません。

5. あなたは、Magzter.com が他のユーザーや第三者、またはそのコンテンツのいかなる種類の中傷的、攻撃的、または違法な行為に対して責任を負わないこと、および前述の行為による傷害のリスクは完全にあなたにあることを特に認めます。

8. Magzter は、お客様が本利用規約および Magzter が定めるその他の運用規則に準拠しているかどうかを判断する目的で、お客様が公開および入力したコンテンツを監視するすべての権利を留保します。 Magzter は、コンテンツについて決定を下し、独自の意志で削除する権利を有します。

9. Magzter は出版物の販売代理店であり発行者ではないため、Magzter は雑誌に掲載されている意見、アドバイス、声明、サービス、オファーなどを含むコンテンツに対する編集管理を行いません。したがって、Magzter は、そこで提供される情報や事実、または公式の資格に従って行動する Magzter の認定従業員以外の者がサービスを通じて利用できる情報や事実の正確性や信頼性について責任を負いません。したがって、当社には出版物に対する編集上の管理権がありません。本サービスが提供する出版物で行われた意見、アドバイス、声明、サービス、オファー、または第三者によって表明または利用可能にされたその他の情報またはコンテンツは、それぞれの著者または出版社のものであり、第三者のものではありません。マグザー。 Magzter は、サービスを通じてまたは出版物から得た情報への信頼によって生じた損失または損害に対して責任を負いません。本サービスには、他のインターネット サイトおよびサードパーティのリソースへのリンクが含まれている場合がありますが、Magzter は、そのようなリンクされたサイトで利用可能な通信またはマテリアルについては一切の責任を負いません。これらのリンクは便宜のためにのみ提供されています。サードパーティのサイトにアクセスしたり、サードパーティのサイトを通じて注文したりするときに適用される利用規約を理解するのは、お客様自身の責任です。

不快なコンテンツの詳細（プラットフォーム上のリンクを含む）

お気に入りの作品をダウンロードすれば、いつでもどこでもオフラインで読むことができます

愛する人に Magzter ギフト カードをすぐに贈り、何千ものベストセラー タイトルの中からお気に入りの雑誌や新聞を自由に読めるようにしましょう。

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

{{magCount}}冊の人気のインターナショナル雑誌からお気に入りの雑誌を自由に選べるMagzterギフトカードを、大切な人に今すぐ贈りましょう。

Girish Ramdas は、世界的なデジタル出版ビジネスで話題を呼んでいる、ニューヨークを拠点とする新興企業 Magzter の共同創設者兼 CEO です。 Magzter は 2011 年のサービス開始以来、150 か国以上から 9,000 万人のユーザーを獲得しており、世界中の 4,500 以上の出版社から数千冊の雑誌、新聞、書籍が提供されています。彼は、印刷物、モバイル、Web 開発を含むクロスプラットフォーム出版において 25 年以上の経験があります。この期間中、彼は 3 つの新興企業を共同設立し、経営して成功を収めてきました。彼は雑誌社のデジタル化を可能にし、デジタル世界でコンテンツの収益化を支援してきました。ギリッシュは、オンライン、モバイル、出版エコシステムにおける深い業界経験により、世界中のプラットフォームにわたるデジタル コンテンツの取得、マーケティング、収益化の専門家となっています。

当社のプラットフォーム上で不快なコンテンツに遭遇した場合、当社はお客様の懸念に対処するために苦情救済ポリシーを導入しました。

Magzter Inc. (「当社」、「当社」、「当社」) は、お客様がご自身の個人情報がどのように使用および共有されるかについて関心を持っていることを承知しています。当社のプライバシー慣行の詳細については、次のプライバシー ポリシー(「ポリシー」) をお読みください。当社が運営するウェブサイトおよびそのサブドメインのいずれかにアクセスするか、当社のモバイル アプリケーションやその他のコンテンツ配信方法(総称して「サービス」) を使用することにより、概要が説明されている慣行およびポリシーに同意したことになります。本ポリシーに記載されており、お客様は、当社がお客様の情報を以下の方法で収集、使用、共有することに同意するものとします。

Magzter Inc. は、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドで、2011 年の創業以来 9,000 万人を超えるユーザーがおり、40 以上のカテゴリ、60 以上の言語にわたる数千の雑誌や新聞を扱っています。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

Magzter は、ユーザーに安全なプラットフォームを提供することに尽力しています。 Magzter は、パブリッシャーがコンテンツを配布するためのプラットフォームにすぎないことに注意してください。当社は、当社のプラットフォームで公開されるコンテンツを管理または推奨しません。当社は、発行者の行動またはそのコンテンツに対して責任を負いません。

Magzter は、コンテンツまたはコンテンツの一部が権利を侵害したために損害を被った、または費用が発生した当事者を補償する責任を負いません。 Magzter は、第三者の権利を侵害するコンテンツまたはコンテンツの一部に起因する権利侵害について、民事裁判所で法的措置を講じる責任を負いません。

Magzter は、Magzter GOLD と呼ばれる世界最大の「読み放題」サブスクリプション サービスを提供しています。これにより、デジタル読者は月額サブスクリプション料金で 9,000 以上の雑誌や新聞に無制限にアクセスできます。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

名前

Magzterでのコンテンツ発行に関するサポートが必要は場合は、このフォームに記入してください

 Magzter に入社する前は、Dot Com Infoway (DCI) および Galatta Media の社長を務めていました。彼の任務には、戦略的マーケティング、パートナーシップ開発、コンテンツの世界的な収益化が含まれていました。 DCI は、2000 年には 3 人だった小さなチームから、2011 年には 300 人にまで成長し、世界中のクライアント向けに Web、ソフトウェア、アプリの開発を手がけていました。

Magzterの開始以来、お客様に最高のニューススタンドテクノロジーとサービスを提供するため、世界各国の組織や機関と提携することに尽力してきました。雑誌の購読を顧客に提供したい場合や単に詳細に興味がある場合など、お気軽にお問い合わせください。Magzterはお客様のビジネスの成長を支援いたします。お問い合わせ内容について、以下の質問票にご記入ください：

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 DMCA では、元の DMCA 通知を提出した当事者が反対通知のコピーを受け取ってから 10 営業日以内にお客様に対して訴訟を起こさない場合、当社は削除されたコンテンツを復元することができます。

このポリシーは、お客様がサービスにアクセスする際に当社が収集する、個人を特定できる情報(「個人情報」) およびお客様およびお客様のコンピューターまたはデバイスに関するその他の情報の当社の取り扱いを対象としています。以下で詳しく説明するように、当社はお客様から個人情報を収集することがあります。当社はこの個人情報を、当社の製品、サービス、コンテンツ、広告をパーソナライズ、提供、改善するため、またお客様がユーザー アカウントとプロフィールを設定し、お客様に連絡し、特定の製品やサービスに対するお客様のリクエストを満たし、お客様によるサービスの使用状況を分析するため。場合によっては、当社は一部の個人情報を第三者と共有する場合もありますが、これはポイント 4 に記載されているとおりに限られます。

このタイトルは Magzter GOLD サブスクリプションに含まれています

コンテンツの品質を分析し、パブリッシャーに適切なフィードバックを提供するため

当社では、不快なコンテンツに関するあらゆる苦情に対応する苦情担当者を任命しています。

不快なコンテンツに関する苦情は、上記の電子メール アドレスに電子メールで苦情担当者に送信するようお願いします。また、苦情を申し立てる際には、以下の詳細を提供するようお願いします。

さまざまな雑誌、書籍、ニュース、雑誌および出版物関連コンテンツ (総称して「出版物」と呼ばれます) を注文、購読、配信を受け取り、これらの出版物のデジタル版を配信する機能を提供するアプリ

c.また、パーソナライズされた推奨事項を作成するために、アプリケーションの使用に関連する情報も収集します。お客様がサードパーティのアカウント資格情報を当社に提供した場合、お客様がそのような送信を許可した場合、それらのアカウント内の一部のコンテンツおよび / または情報(以下「サードパーティのアカウント情報」) がお客様のアカウントに送信される可能性があること、およびそのサードパーティのアカウントが当社のアカウントに送信される可能性があることを理解したものとします。サービスに送信される情報は、本ポリシーの対象となります。

 f.当社が収集する個人情報により、当社はお客様のリクエストに対応し、当社の製品とサービスを改善し、お客様に表示される広告とコンテンツをカスタマイズし、新製品についてお客様に連絡することができます。

は、2011 年の設立以来 9,000 万人を超えるユーザーがおり、40 以上のカテゴリと 60 以上の言語にわたる数千の雑誌や新聞を擁する、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドです。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

 n.また、ユーザーが当社の利用規約を遵守していることを確認するために、使用状況情報も使用されます。たとえば、ユーザーの使用状況情報は、ユーザーが雑誌やその他のコンテンツを許可された回数、または許可された数のデバイスにのみダウンロードしていることを確認するのに役立ちます。

これにより、デジタル読者は月額購読料で 9,000 以上の雑誌や新聞に無制限にアクセスできるようになります。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

Arnon Media Marketing Branding and Advertisements Review - August - September 2018

Arnon Media Marketing Branding and Advertisements Review - August - September 2018

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