この問題で

Another challenge in branding activity is the dramatic increase in temporary employment of employees through third party and not dealing fairly with them in terms of compensation and legal rights. This segment is increasing and when such employees are not treated fairly; branding is going to get a dent surely. HR has to address this issue and intervene to help build a healthy work culture. It will be wrong to believe that only white collar employees can build brand. It is equally the blue collar lot which has higher say in making or breaking your image as brand employer.

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The magazine is totally focused on providing HR & IR knowledge sharing platform for practicing HR professionals, academicians, Thought leaders, corporate, business executives CEOs, management professionals and labour/ legal professionals. The magazine contains thought provoking articles, a theme base cover story every month, latest court judgments in brief impacting employer employee relations, solutions to workplace problems, Govt. Notifications on labour laws, case study and analysis, management books reviews and HR news. A must read for all managers involved in people management.